We are expanding our CRM team and have an exciting new position to fill! We are looking for a CRM Manager to join our Marbella team. The role is key in allowing us to continue engaging, exciting and impressing our customers around the world.
About the Role:
You will be organizing the production, managing the delivery, and reporting of all player campaigns with the aim of optimizing conversion, retention, reactivation and ultimately Customer Lifetime Value.
Analysing and reporting on the delivery as well as post-campaign analysis, developing and strategizing the segmentation and circulation plan are also key tactics for managing the campaigns.
To perform this job successfully, an individual must be able to: solve practical problems and deal with variables; interpret and/or follow a variety of instructions furnished in written or oral form; use basic concepts to solve business problems associated with the role; use and understand computer programs to analyse and solve business issues in a fast-paced environment.
Other responsibilities will include:
- Planning and coordinating all promotions to our fast growing database
- Managing a budget and promotion calendar for different brands
- Guiding the Campaign Coordinators and making sure that tasks are prioritised correctly and ensure quality delivery within deadlines
- Optimising communication send-outs (e-mail, SMS etc)
- Planning and coordinating multichannel, segmented life cycle campaigns, with a strong focus on the customer conversion, retention and reactivation journeys
- Collaborate with our design, product and development teams on a daily basis
- Making sure that campaigns do not overlap, and customers are targeted with the relevant offer
- Creating manuals and training new team members
- Setting up bonus campaigns in our back office
- Utilize customer list management skills for A/B testing, segmenting, and the development of opportunities to discover best marketing practices within each customer segment
- Ability to analyse the data, provide solid reporting, and support the team in best offers and practices. Share learnings with the team and management
- Ability to understand and report on deliverability and in boxing and make tactical day-to-day decisions as well as long term strategies based on changes in the industry
- Perform quality control checks on campaigns to ensure stability of templates across client/browser/device combinations
- Assist in the development of and monitoring of automated programs
Qualifications:
- Thorough knowledge of CRM including copy-writing, email, SMS creation and processes
- High level computer and software knowledge
- Excellent attention to detail and ability to effectively plan work tasks to meet deadlines
- Experience within the iGaming industry and Casino experience is required
- Strategic mindset
- Data driven mindset
What We Offer
- Competitive salary.
- Team-building activities.
- Various perks and benefits.
- Hybrid working arrangement.
- Fantastic office locations.
If you’re passionate about delivering impactful CRM campaigns and want to make a difference in a collaborative environment, we’d love to hear from you!