Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Digital Program Manager
Location: Madrid, Spain (Office presence expected at minimum 3 days per week)
About the role:
We are seeking a dynamic and experienced Digital Program Manager to build, lead, and scale our new European Content Operations team. This is a foundational role responsible for establishing and managing the processes for digital product content upload, syndication, and monitoring across multiple European markets for some leading brands in the Beauty & Personal care industry. You will manage a growing team of Content Managers and Digital Shelf Analysts, ensuring the brands shine online through accurate, complete, and rapidly deployed content. This role is critical for driving e-commerce excellence and requires a blend of team leadership, operational expertise, and process optimization skills.
What you will be doing:
Team Leadership & Development:
- Lead, mentor, and manage a team of initially 4-5 Content Managers and Digital Shelf Analysts.
- Plan and execute the scaling of the team to potentially 30+ members as geographical scope expands.
- Develop and manage robust onboarding processes for new team members.
- Foster a collaborative, high-performance team culture focused on accuracy and efficiency.
Content Operations Management:
- Oversee the end-to-end digital content lifecycle, including efficient upload and syndication to retailer platforms, primarily leveraging PIM/DAM systems (experience with Salsify is a plus).
- Ensure content compliance, completeness, and competitiveness, following brand guidelines and retailer requirements across multiple markets (starting with UK, IE, ES, & PT).
- Manage workflows to ensure timely delivery of new PDP information, PDP updates and merchandising content to local markets.
Digital Shelf Monitoring & Optimization:
- Utilize digital shelf analytics tools (experience with Data Impact is a plus) to monitor content compliance, completeness, and competitiveness on retailer websites.
- Analyze data to identify areas for improvement and work with the team to enhance content scores and overall digital shelf presence.
Process Improvement & Documentation:
- Develop, implement, and continuously refine standard operating procedures (SOPs) for content management, syndication, and monitoring.
- Maintain comprehensive process documentation and ensure team adherence.
- Identify opportunities for automation and efficiency gains within content workflows and tool usage.
- Manage user access and logins for relevant content platforms.
Stakeholder Management:
- Collaborate closely with internal stakeholders, including e-Commerce Key Account Managers (eKAMs), Sales, and Marketing teams across relevant markets, to ensure content meets commercial needs.
- Liaise with external retailer contacts as needed regarding content requirements and syndication.
Project Management:
- Manage multiple content-related projects simultaneously, ensuring deadlines and objectives are met.
- Track team capacity and project status, providing regular updates to leadership.
What you need to be great in this role:
- 5+ years of experience in digital content management, including hands-on experience with Product Information Management (PIM) and/or Digital Asset Management (DAM) systems.
- Proven experience in leading, managing, and developing a team.
- Strong project management skills with a demonstrated ability to manage complex workflows, timelines, and resources effectively.
- Excellent communication skills (written and verbal) with the ability to collaborate effectively across different teams and cultures.
- Experience working within the Consumer Packaged Goods (CPG) industry.
- Experience working with Amazon Vendor Central or Seller Central
- Detail-oriented with a strong focus on accuracy and quality control.
- Proactive problem-solver with an aptitude for process improvement.
- Ability to thrive in a fast-paced, dynamic, and evolving global environment.
- Self-motivated and disciplined, with the ability to work effectively in a fully remote setting.
Preferred Qualifications (Nice-to-Haves):
- Direct experience using Salsify for content syndication.
- Direct experience using Data Impact or similar digital shelf analytics tools.
- Experience within the Beauty industry is strongly preferred.
- Knowledge of the European e-commerce landscape.
- Experience in scaling teams and processes across multiple countries/regions.
- Experience working within a large, matrixed global organization.
Req ID: 13292
#LI-AB1 #LI-midsenior #LI-Onsite
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.