Job Description
We are looking for an Influencer Manager for McCann Content Studios (MCS)
MCS is McCann’s global hub for social and influencer capabilities. MCS’s diverse mix of over 100 strategic thinkers, creatives, makers, innovators and cultural connectors have one simple mission – to build enduring brands on social.
As Influencer Manager, you’ll be responsible for crafting and managing influencer marketing campaigns and proposals on behalf of our clients. You’ll leverage your relationship management capabilities to seamlessly service our clients, maintaining a standard of excellence from the initial briefing process through to execution.
We’re looking for a driven individual with the ability to adapt new trends into incredible work. You’ll have an excellent understanding of talent management, content strategy, brand alignment and performance analytics.
Key duties and responsibilities:
- Working with the wider team to execute best-in-class influencer marketing campaigns for various brands simultaneously
- Utilising your creativity and understanding of current trends to deliver innovative creator activations for our clients
- Adhering to best practices around campaign delivery, using influencer marketing tools alongside championing the implementation of new tools and processes
- Performing competitive analysis, industry research, assessment of best
- Showcasing inherent contractual understanding – ability to draft, negotiate and execute robust influencer agreements, ensuring templates are up to date with the ever-evolving nature of the industry Using an existing network of contacts / relationships and industry knowledge to build and fast-track opportunities
- Keeping abreast of current projects in development; collaborating with the wider team to brainstorm and create new opportunities
- Displaying best-in-class activation and project management skills
- Taking ownership and accountability for work and projects
- Providing support and mentorship to junior members of the team, ensuring effective communication and collaboration
- Demonstrating high levels of commerciality and applying a keen understanding of the broader marketing environment
A bit about you:
- A natural client services person, approachable and very personable with a can-do attitude
- Highly organised and process driven with strong time management and the ability to multitask and manage simultaneous projects, changing priorities when needed
- Thorough approach to solving problems and ability to mediate with a work ethic than embodies “how can we make this happen”
- A social media whiz with an ever growing understanding of platforms and trends
- Detailed knowledge of data collation and influencer analytics
- Knowledge & experience in the implementation and optimisation of paid social campaigns – experience in Instagram, Facebook Business Manager, Twitter Ads, LinkedIn and Snapchat
- Ability to conduct competitor analyses to understand how our clients’ competitors leverage influencers and identify any gaps or opportunities for our clients
- Advanced proficiency with digital analytics and social tools, as well as Excel, Power Point and Creator IQ
- Adept in campaign tracking and utilisation of research tools and can adeptly synthesise insights from data, using insights and identified trends to inform future strategies and overall best practice approach
- A natural curiosity to be always learning our evolving industry - reading, watching, listening to stay abreast of cultural trends that can inform and impact our work
- Highly adaptive to changing client and team/business needs.
What We Offer:
- Indefinite contract
- Competitive salary, negotiable according to experience.
- 23 working days of vacation (+ 2 long weekends of your choice).
- Your birthday off!
- Incorporation in a multinational company with high professional, economic and financial solvency that leads new, innovative and large-scale projects.
- #Hybrid model
About McCann:
McCann Worldgroup, part of Interpublic Group (NYSE: IPG), is a leading global marketing solutions network with over 20,000 employees united in more than 100 countries by a single vision: to help brands play a meaningful role in people's lives.
McCann Worldgroup was recognized by Cannes Lions as the Network of the Year in 2019 and by the Effies as the world's most creatively effective marketing services company in 2018, 2019, 2020, and 2021.
- McCann Worldgroup demonstrates its commitment to equality and diversity. If you have any disabilities, please feel free to inform us of any accommodations you may need during the selection process.
#LI-AR2
Part of the MW Network
McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).