Agency :
Havas Media Group Spain
Job Description :
The Media Development Team Leader is responsible for defining and designing media experiences. S/He implements the Mx Development process across a portfolio of clients.
Mission & Responsibilities
Create and deliver optimal Mx, defined as Connection x Context x Content
- Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation
- Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists
- Recommend optimum content and context based on client, brief and strategy
- Deliver overall experience and articulation of how channels work together
- Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams
Create and present Mx Story to clients
- Create the Mx guidelines in liaise with relevant internal specialist teams
- Ensure quality control on plan recommendation against Mx delivery
- Provide insightful post campaign optimization
- Contribute to the client satisfaction
- Ensure optimal Mx delivery
- Ensure audience planning and data integration from Mx brief to Mx measurement
Previous Experience & Industry Background
- 8+ years professional experience in strategic planning
- Media, Brand
Qualifications & Languages:
- Bachelor’s or Master’s degree in Business, Marketing or Advertising
- Languages: English (Advanced)
Soft skills & Competencies
- Understanding the business
- Taking initiative
- Focusing on performance
- Building collaborative relationships
- Media and media planning
- Mx Champion (Connection, Context, Content)
- Omnichannel
- Strong negotiation skills
- Elite Programmatic
- Data processing and management
- Marketing Strategy
Technical skills
- Advertising technologies
- Operational performance management tools (e.g. Pilot, Magnitude)
- Audience planning tools (e.g. Polaris)
- Office software
Contract Type :
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.