This role is part of our Creative and Media team based in Madrid. Our team is a vibrant mix of talents, ranging from Creatives, Influencer Marketers, Brand & Content Strategists to Account Managers, Programmatic and Marketing Automation Consultants. Together, we blend imaginative storytelling and performance-driven strategies with cutting-edge technology to create engaging digital experiences that build lasting relationships with our clients like Netflix, Canva, Foot Locker, Philips & Biscoff.
JOB PURPOSE
Our Paid Search (SEA) consultants team is working on helping our clients developing and increasing their online businesses. You do not only run campaigns, but you also act as a business partner for our clients. This means that you’re thinking with the client and you’re consulting them based on marketing needs, challenging their goals, assessing feasibility and carrying on with a resolution.
This role requires a deep understanding of paid search, strategic planning, and a passion for driving results. The ideal candidate can manage and optimize paid search campaigns, collaborate with cross-functional teams, and provide strategic recommendations to clients.
You are a critical thinker and analytical problem solver, equally curious and creative. You have a strong command of paid search platforms, such as Google Ads and Bing Ads, and can effectively communicate complex ideas to clients and internal stakeholders. You have a track record of driving results and optimizing campaigns to meet client objectives. As a key member of the team, you will contribute to the growth and success of our clients' digital campaigns.
KEY RESPONSIBILITIES
- Develop and implement effective paid search strategies that align with client objectives and target audience
- Manage multi-market paid search and shopping campaigns for clients
- Conduct keyword research and analysis to identify relevant search terms and opportunities for campaign optimization
- Lean into automation and use of data within campaigns, including utilising AI to improve performance
- Create and optimize paid search campaigns across various platforms, such as Google Ads and Bing Ads
- Monitor campaign performance, analyse data, and provide regular reports to clients, highlighting key metrics and recommendations for improvement
- Stay up-to-date with industry trends and best practices in paid search advertising
- Collaborate with cross-functional teams to ensure seamless execution of campaigns and alignment with client goals
- Stay informed about changes in search engine algorithms and adjust strategies accordingly
- Ability to work collaboratively in a fast-paced, deadline-driven environment
- Support junior members of the SEA Team
WHAT ARE WE LOOKING FOR
- 5+ years of solid experience in creating, managing and optimising paid search & shopping campaigns, preferably within a digital agency or similar environment
- Strong knowledge of paid search platforms, such as Google Ads and Bing Ads
- Proven track record of driving results and optimising campaigns to meet client objectives
- Excellent analytical skills and ability to interpret data to drive campaign optimisation
- Strong communication and presentation skills, with the ability to effectively communicate complex ideas to clients and internal stakeholders
- Are analytical, flexible and can work independently
- Can present complex results in clear and understandable language
- Can communicate in English and Dutch fluently (spoken and written).
WE OFFER
- Everything to focus on your health: from free bootcamp to yoga lessons, mindfulness sessions, mental health services, serious discounts on sport memberships, healthy lunches at the office, and above all: a safe work environment.
- A reputation for doing good. DEPT® has been named a Great Place To Work in 2023 - in the Netherlands and has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
- Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
- The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
- Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities;
- Local benefits such as vacation days apply based on region.
WHO ARE WE?
We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.
Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.
DIVERSITY, EQUITY & INCLUSION
At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.