Senior Product Manager, Notifications & Lifecycle

At Picsart, we bring the wonder of creativity to the world—and make it easy. As a Senior Product Manager, you’ll shape the way we engage, retain, and re-engage our global community of creators through thoughtful, data-driven lifecycle marketing strategies. This is a high-impact role focused on delivering timely, relevant communications that help users get the most out of their creative journey on Picsart.

How You'll Make an Impact

• Define the product vision and roadmap for notifications and lifecycle marketing in partnership with executive leadership and cross-functional teams
  
  
• Lead the development and launch of engagement strategies across email, push, and in-app messaging
  
  
• Partner with Product Design, Engineering, and Data Science to drive experimentation and personalization across lifecycle touchpoints
  
  
• Design and execute A/B tests to optimize message timing, content, frequency, and segmentation
  
  
• Define and track KPIs such as open rates, CTRs, conversions, and retention to measure success and inform improvements
  
  
• Collaborate with the Research and UX teams to explore new ways of adding value through user-centric lifecycle experiences
  
  

What You'll Bring

• 5+ years of product management experience, with a strong focus on lifecycle marketing and notifications
  
  
• Deep understanding of mobile marketing best practices and retention strategies
  
  
• Strong communication and stakeholder management skills across levels and time zones
  
  
• Analytical mindset with experience using A/B testing and data tools to guide decisions
  
  
• Proven success in agile environments with a strategic and solutions-oriented approach
  
  
• Collaborative, proactive, and comfortable working asynchronously
  
  

Good To Have 

• Experience leading lifecycle teams or coordinating workflows
  
  
• Familiarity with messaging platforms, CRM, or campaign tools
  
  
• Passion for delivering personalized user experiences

What we seek and value most in our candidates 

Professionalism in both soft and hard skills; motivation to grow, learn and share, positive attitude, flexibility, transparency, ownership and the most important - passion and commitment.  

Picsart is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law. 

Picsart, Inc. is an E-Verify Employer in the US. Please click here for the E-Verify Poster in English or Spanish. For information regarding your Right To Work, please click here for English or Spanish.

For Applicants Based in California - California Job Applicant Privacy Notice (https://rb.gy/lqu5mv)

ABOUT US 

Picsart is the world’s largest digital creation platform and a top 20 most downloaded app. Every month, the Picsart community creates, remixes, and shares billions of visual stories using the company’s powerful and easy-to-use editing tools. Picsart has amassed one of the largest open-source content collections in the world, including free-to-edit photos, stickers, backgrounds, templates, and more. Picsart is available in 30 languages for free and as a subscription on iOS, Android, Windows devices and on the Web. Headquartered in Miami, with offices around the world, Picsart is backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners, and others. Download the app or visit picsart.com for more information.