Main Challenge
As a User Acquisition Manager at Gameloft for brands, your main mission is to drive profitable and brand-consistent UA campaigns for mobile IP games through strategic planning, cross-team collaboration, and clear performance reporting.
WHAT YOU WILL BE WORKING ON
User Acquisition & Profitability: Drive UA for mobile IP games with a focus on high-quality users, profitability, and IP/brand consistency.
Campaign Management: Plan, execute, and optimize UA campaigns across multiple channels aligned with performance goals.
Client-Facing Reporting: Prepare and deliver clear, compelling performance presentations (in English), ensuring data transparency and working closely with client teams when needed.
Budget Strategy & Investment: Define and implement UA investment strategies tailored to audience, seasonality, market dynamics, and auction behavior.
Cross-Department Collaboration: Coordinate with Sales, Production, Creative, ASO, and other Marketing teams to maximize results and visibility.
Performance Review: Conduct post-mortem analyses to extract learnings and improve future campaigns
Qualifications
WHO YOU ARE
- Exceptional presentation and communication skills in both cases: client facing and internal, across different departments
- Analytical and problem-solving skills to analyze and optimize campaign performance almost independently.
- Team Player: Collaboration and teamwork skills to work effectively with cross-functional teams.
WHAT YOU NEED TO SUCCEED
3 to 4 years of experience in user acquisition and performance marketing.
Previous experience in the mobile game industry is a strong plus.