Brand Manager Nestlé Aquarel

POSITION SNAPSHOT

• Location: Esplugues de Llobregat
• Company: Nestlé Waters
• Full-time

POSITION SUMMARY

• To build a Brand that is relevant and desirable for consumers.
• To increase Brand Value Market Share and performance.
• To set Brand Strategy and implement Brand Plan.
• To implement identify new business opportunities and manage I&R
• To ensure external-internal alignment.

A DAY IN THE LIFE …

Brand Strategy

• Define and develop Brand Objectives & detailed Brand Plan
• Provide quality input at Brand level into the OPL, MBS & Category Planning process
• Guardian of Brand Positioning & Communication across channel & categories.
• Monitor & manage Brand allocated PFME
• Develop a deep understanding of consumer & shopper behavior & competitive environment
• Identification & management of innovation/renovation projects for the Brand

Brand Plan Implementation

• Manage the implementation of the Brand plan in line with the MBS/OPL
• Review and monitor performance & where necessary modify the Brand plan.
• Develop & manage consumer communications strategy (i.e: advertising, packaging, PR, etc.)
• Activities pre & post evaluation

Internal-External Alignment

• Collaborate with CDT on the development of the point of purchase strategy
• Validation of all artwork and print process associated with the Brand.
• Validation of all claims associated with the Brand
• Effectively communicate with Marketing Manager and CDT or Sales Manager for all Brand initiatives, and with other departments when relevant
• Communication with NiM Departments when relevant .
• Effectively communicate with Logistics and Factories involved in innovation / renovation projects & with demand planning on Category / Brand events that impact volume forecasts

ARE YOU A FIT?

• Graduate Bachelor of Business or MBA.
• Marketing experience as Product/Brand Manager or equivalent.
• English and Spanish
• Budget development and monitoring
• Insight, Initiative and collaboration skills