About Flora Food Group
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
About the Position
This position is part of our dynamic Sales Team within the Foodservice channel.
In this critical role, you’ll be at the forefront of expanding our presence across the commercial chain and CPU sectors.
To leverage our technical, category, and culinary expertise and bring our leading brands closer to our customers — driving growth, penetration, and long-term business success will be your mission.
This is a temporary assignment until April 2026, with potential to be extended based on business needs and performance.
Main Responsibilities
- Build and execute commercial proposals using complex sales models, investment structures, and rebates to maximize growth and profitability.
- Lead and manage a matrix customer base — collaborating with technical, purchasing, and marketing contacts.
- Partner cross-functionally with marketing, technical, and culinary teams to create compelling selling stories across the Upfield portfolio.
- Drive Upfield’s growth through data-driven decision-making.
- Develop tailored recipes and solutions, understanding customer needs in collaboration with executive chefs.
- Focus on long-term negotiations to build strong and sustainable relationships.
- Although mainly hybrid-office-based in Barcelona, occasional travel will be required to visit customers.
- Act as a trusted sales consultant, combining technical food knowledge with strong commercial acumen.
What Does It Take to Be Successful?
To be successful in this role, you should bring a minimum of two years of experience within the foodservice chains or CPUs channel in Spain. You have strong commercial and negotiation skills, ideally developed in a multinational food industry environment, and you demonstrate a true hunter mentality — eager to open new accounts while having the perseverance to nurture and grow existing partnerships. A background as a chef or strong knowledge of food technology will be highly valued, as this expertise will help you better understand and meet customer needs.
Being a true team player is essential. You will be part of one of the largest and most energetic Foodservice teams in Europe, but you must also be able to work independently and drive your own success. Adaptability, creativity, and problem-solving skills are key, as you will navigate an evolving and fast-paced environment where resilience and a proactive mindset make all the difference.
A network of key customer groups (Sodexo, Mcdonald's or similar) is considered a strong advantage. You must be a native Spanish speaker, and while not mandatory, English skills are a nice-to-have in this role. Above all, bringing a lot of positive energy, solid operational acumen, and a long-term vision will be critical to thriving and making an impact in this position.
What’s Next?
If this position sounds interesting, please hit the apply button now! If you have additional questions, you can send me, Marie Mantel, an email to [email protected].
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We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
