At HOFF, we have embarked on an extraordinary journey over the past eight years, experiencing rapid growth in the world of sneakers. We have redefined sneakers with a perfect balance of sleek design and limitless versatility. Our refined creativity, attention to detail, and distinctive mastery of colour allow us to create sneakers that seamlessly adapt to every transition in life. More than just an accessory, they are a style statement that turns every step into a purposeful moment.
If you share our passion for creativity, design, and innovation, this is the place for you.
Ready to walk with us?
We are looking for a Content & Social Media Manager who will own our social media presence, lead innovative content strategies, and ensure consistency and impact across all digital touchpoints. This role requires a mix of creative vision, strategic thinking, and data-driven decision-making.
The Content & Social Media Manager will be responsible for creating and executing HOFF’s social media and content strategy across all platforms. You will develop high-impact, trend-driven content that strengthens the brand and drives engagement, while measuring and optimising every action to ensure growth and relevance. This role will also coordinate content needs across web, paid media, CRM, and e-commerce to ensure a cohesive and consistent brand message.
We’ll give you a deeper look into the role:
1. Social Media Strategy & Ownership
- Own the global social media strategy for HOFF.
- Set clear objectives for engagement, reach, community growth, and conversion.
- Identify trends, cultural moments, and opportunities to keep HOFF’s content fresh and relevant.
- Develop and manage a platform-specific strategy for each channel, adapting tone, format, and content accordingly.
2. Content Creation & Coordination
- Define the overall content calendar, ensuring alignment with brand campaigns, product launches, and key retail moments.
- Brief and coordinate with internal teams (creative, paid media, CRM, e-commerce) and external partners for content production.
- Oversee and guide the creation of videos, photos, and copy optimised for each platform.
- Ensure consistency in visual identity, messaging, and storytelling across all digital channels.
3. Performance & Optimisation
- Track, analyse, and report on social media and content performance weekly and monthly.
- Use analytics to optimise content strategy, identifying what works and what doesn’t.
- Conduct competitor and industry benchmarking to stay ahead of trends and best practices.
4. Community & Engagement
- Ensure an active, authentic, and engaging presence in our online communities.
- Partner with PR, influencer, and brand teams to integrate ambassadors, creators, and campaigns into the content strategy
Interested? Here's the kind of profile we're looking for ️️
Experience:
- 5+ years in social media and content roles, with proven experience managing brand accounts on TikTok and Instagram.
- Strong understanding of digital storytelling, trends, and platform-specific algorithms.
- Experience in fashion, lifestyle, or premium consumer brands preferred.
- Proven track record in growing communities and driving measurable results through content.
- Strategic thinker with a creative edge, able to balance brand vision with performance metrics.
- Strong coordination and project management skills to align multiple teams and stakeholders.
- Ability to brief, guide, and evaluate creative content effectively.
- Analytical mindset with experience using social media analytics tools (e.g., TikTok Analytics, Instagram Insights, Sprout, Later, or similar).
- Excellent writing and communication skills in English and Spanish.
Why would you want to be part of HOFF?
- The HOFF Team is the face of the brand, so they receive free products each season and generous discounts.
- Got birthday plans? Take the afternoon off to treat yourself and have fun.
- Work hard. Play hard. We offer a flexible schedule so you can focus on your goals and clear your mind. Plus, we kick you out of the office on Fridays at 2:00 PM.
- We are an international brand with a vision for success. We have that "startup vibe" where anything is possible.
Our Culture:
Sky Is Not The Limit
We don’t settle for the ordinary—we dream big and push boundaries. Why Not? is our motto, driving us to reach our full potential with every growth opportunity. The best is yet to come...
Make Things Happen
Our proactive attitude and entrepreneurial mindset push us to take action and contribute from day one. We take ownership of our responsibilities, initiate action, and drive results.
HOFF Ambassador
We share a deep sense of pride and belonging, being part of HOFF and helping build it. We celebrate every success, driven by passion and commitment to the project.
Stronger Together
Together, we are stronger. We prioritise the greater good, share knowledge, and support one another to move forward as a team. We are part of a whole, united by a common goal—we are a community.
We celebrate diversity and are committed to building teams that represent people with different backgrounds, perspectives, and skills. Employees are selected based on their qualifications, merit, and company needs.
If you liked what you just read about us, we’d love to meet you!
