As the Country Manager (gn) for Spain at ESN, you will play a pivotal role in shaping and driving the strategic direction for the Spanish market, ensuring that our initiatives align with the company’s growth objectives and position ESN for long-term success in the region.
Responsibilites
· You build the market from the ground, growing the brand omnichannel from day one
· You build and share fundamental market knowledge by collecting market and consumer insights as a foundation for the country strategy (through store checks, gym visits, event and trade fair participations, quantitative and qualitative consumer research, etc.)
· You develop the country strategy and local brand concept in collaboration with the brand marketing team, incl. defining target audience focus, product priorities, brand and product positioning
· You define a holistic marketing activation calendar, plan and implement local marketing and sales initiatives (e.g., events, sampling activations, guerilla marketing, sponsorships, brand campaigns, etc.)
· You grow a strong local network with key commercial contacts in relevant target communities (e.g., build relationships for retail and gym expansion)
· You define the B2B expansion roadmap in close coordination with the B2B team
· You continuously optimize performance by constantly questioning the status quo, identifying growth levers, defining and implementing action plans, and leading data-driven discussions
· You drive country projects and temporary priorities incl. preparation of business cases and analyses (e.g., new channel onboarding, local certifications, logistics improvements, webshop optimizations, etc.)
· You ensure a competitive customer journey incl. driving initial CX optimization (e.g., regular website benchmarking, test orders, customer interviews, etc.)
· You manage financial and operative country performance (incl. full P&L responsibility) and derive improvement levers
· You manage the country team and orchestrate functions and channels to ensure consistent execution in line with country priorities
Your experience & skills
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You bring multi-year experience in scaling up an FMCG brand in the Spanish market, ideally from a role such as Country Manager or a comparable senior marketing position
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You have commercial and B2B experience in sports nutrition or adjacent categories – existing retail relationships are a strong advantage
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You demonstrate strong marketing expertise, with a proven track record of developing compelling brand and product concepts and successfully launching them in new markets
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You possess deep market knowledge and a genuine passion for sports nutrition, including a thorough understanding of local market dynamics, consumer needs, the competitive landscape, product trends, and key channels
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You embody a strong brand and cultural fit with ESN, including living its core values, showing an athlete mindset, and a passion for sports
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You operate with an entrepreneurial mindset, combining strategic vision, creativity, initiative, and hands-on execution skills – all while being adaptable and comfortable with ambiguity
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You are a collaborative team player with leadership capabilities, ideally backed by a successful track record in building and leading high-performing country teams
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You communicate effectively, with native-level proficiency in Spanish and fluent English
Why choose us?
Being part of our team means working in a high-performance company with an active passion for the products and a shared mission. You can expect a diverse culture, strong team spirit, constant opportunities to develop professionally and take on responsibility, as well as an exciting work-life balance between lifestyle and job. TQG offers positions in the north of Germany, in Italy, Spain and in Amsterdam as well as in London, both hybrid and remote.
About us
The Quality Group (TQG) is Germany's leading company for sports nutrition, dietary supplements and sugar-reduced products with an annual turnover of over 500 million euros. With its headquarter in Hamburg Altona, our company has been jointly owned by the founders and CVC, the leading private equity investor in Europe, since 2020.
TQG operates a unique digital direct-to-consumer & social commerce business model including own production, logistics and technology. With strong roots in the fitness/gym community, ESN is the German market leader for sports nutrition (protein powder, protein bars, sports supplements). More Nutrition enables a healthier life without compromise. Both brands are deeply rooted in their respective communities and aim to enable their members and customers to live better lives and achieve their personal goals.
This is us - The Quality Group - nice to meet you! Now it's your turn!
We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!
