Director of Sales & Marketing, Renaissance Barcelona

JOB SUMMARY

At the Renaissance Barcelona Hotel, we don’t just sell rooms—we craft experiences that spark curiosity and connect guests to the soul of the city. Located in the heart of the vibrant Eixample district, just moments from Gaudí’s architectural wonders and the pulse of Passeig de Gràcia, our hotel is a gateway to the unexpected. Stylish, modern, and unmistakably local, Renaissance Barcelona is where global travelers come to explore, unwind, and be inspired.

As Director of Sales & Marketing, you’ll be the visionary behind our commercial success—leading a passionate team, shaping the hotel’s market presence, and driving revenue across group, leisure, and catering segments. You’ll blend strategic thinking with creative flair, leveraging Marriott’s powerful global platforms while crafting bespoke campaigns that speak to the spirit of Barcelona.

This is more than a leadership role—it’s a chance to champion a lifestyle brand, build meaningful partnerships, and leave a lasting impact on one of Europe’s most dynamic destinations. If you’re a bold thinker, a natural connector, and a leader who thrives on results, we invite you to bring your energy, your ideas, and your ambition to Renaissance Barcelona.

CANDIDATE PROFILE 

Education and Experience

Required:

• A 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or a related field, and a minimum of 4 years of progressive experience in sales and marketing or a related professional area.
  OR
• A 4-year bachelor’s degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related field, and a minimum of 2 years of relevant experience.

Preferred:

• A 4-year college degree.
• Proven experience leading and developing high-performing teams.
• Strong background in hotel sales, with a track record of success in driving revenue and market share.
• Demonstrated career progression within the hospitality industry, with a pattern of exceptional performance and leadership growth.
   

CORE WORK ACTIVITIES

• Lead the development and execution of strategic account plans for key demand generators in the market.
• Oversee all reactive and proactive sales efforts, ensuring alignment with brand strategy and revenue goals.
• Collaborate with Regional Marketing Communications to shape compelling marketing campaigns and communication strategies.
• Analyze market trends, customer insights, and competitive intelligence to refine sales tactics and uncover new opportunities.
• Leverage tools such as the STAR report and competitive benchmarking to maintain a strong market position.
• Identify and activate innovative marketing ideas that drive awareness, bookings, and brand engagement.

• Serve as the primary sales contact for the General Manager, property leadership, and Marriott’s Area and Group Sales teams.
• Act as the hotel’s brand ambassador in the market—building relationships with clients, partners, and the local community.
• Ensure seamless integration of Marriott’s sales processes, systems, and standards across all touchpoints.
• Partner with regional teams to amplify national and global promotions, while tailoring local campaigns that reflect the Renaissance brand’s unique voice.

• Participate in key sales calls and client meetings to secure new business and strengthen existing relationships.
• Champion customer satisfaction by understanding client needs and delivering tailored solutions that exceed expectations.
• Monitor and resolve guest issues related to the sales process, ensuring a smooth transition from sales to operations and back.
• Drive performance by increasing revenues, managing expenses, and delivering strong ROI for ownership and Marriott International.

• Inspire, coach, and develop a high-performing Sales & Marketing team, setting clear goals and celebrating success.
• Collaborate with Human Resources to attract, retain, and grow top talent, building a strong leadership pipeline for the future.
• Create a culture of accountability, innovation, and continuous improvement.
• Ensure compliance with local regulations and Marriott’s operational standards, in partnership with HR, Engineering, and Loss Prevention.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.