Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
Influencer Manager - Barcelona
The Community You Will Join:
Join Airbnb as our first Influencer Manager in Spain and help shape how we tell our story across culture, community, and content. This is a hands-on, high-impact role for a creative, organised, and trend-savvy professional who thrives at the intersection of consumer storytelling and brand reputation.
You’ll own the end-to-end influencer strategy for Spain - from scouting and managing creators to developing briefs, negotiating contracts, and executing standout campaigns that connect Airbnb to culturally relevant conversations. This is your chance to build the influencer program from the ground up, crafting locally resonant, social-first campaigns that celebrate Spanish culture, highlight the positive impact of Airbnb in rural communities, and amplify key global launches.
You’ll work closely with our communications, policy, and marketing teams and our agency partners, to deliver work that drives authentic engagement, brand love, and meaningful impact.
The Airbnb Communications team helps drive earned visibility and cultural relevance for the brand, delivering thoughtful campaigns that support direct traffic and brand love. As part of our influencer function, you’ll work within a team that sits at the intersection of culture, content, and community - leading locally resonant, social-first campaigns that inspire and inform.
A Typical Day:
- Execute local influencer campaigns aligned to regional and global priorities, owning timelines, creative execution, and performance tracking
- Build and manage strong relationships with creators - from up-and-coming talent to seasoned partners - to ensure authentic storytelling and long-term brand advocacy
- Identify and vet influencers for brand and campaign fit across Instagram, TikTok, and YouTube, ensuring inclusive, culturally relevant casting
- Draft clear, strategic briefs that reflect campaign objectives, key messages, and content guidelines
- Partner with legal and agency teams to draft and negotiate influencer contracts, including deliverables, usage rights, paid media options, exclusivity, and payment
- Identify potential opportunities for collaboration with key opinion formers including policy, cultural and news influencers and third party validators and build out policy influencer program in Spain, including how and when we work with agencies to execute
- Collaborate with internal teams (PR, policy, social, marketing, legal, and community) to ensure seamless campaign delivery
- Manage all logistics for influencer stays or experiences - including vetting, Host coordination, credit/coupon approvals
- Lead influencer onboarding and content reviews to ensure quality and alignment with Airbnb brand standards
- Track influencer performance, deliver regular updates to the regional team, and support the creation of end-of-campaign reports across all social channels (with support from agency)
- Work with the Marketing Affiliates team and regional influencer lead to align plans, avoid duplication of efforts, and maximize impact of our influencer campaigns
- Partner with the policy team and policy comms manager to ideate and create strong reputation building campaigns through relevant key opinion leaders and polictical and economic influencers and industry experts
- Stay plugged into culture and trends: bringing forward creator ideas, campaign hooks, and reactive opportunities in real time
- Monitor performance using tools such as CreatorIQ and Sprinklr; partner with agency to optimize campaigns accordingly
Your Expertise:
- 5–7 years of experience in influencer marketing, talent partnerships, or social-first content strategy
- A deep understanding of the creator landscape in Spain and strong instincts on what content resonates and why
- Proven ability to manage end-to-end influencer campaigns: from sourcing and briefing to contracting and performance analysis
- Track record of advising political decision makers (party, NGO, corporate) on social media/amplification strategy, and running effective social media operations
- Experience working with social platforms including Instagram, TikTok and YouTube
- Confident managing external agencies and multiple stakeholders across legal, marketing, and comms
- Strong written and verbal communication skills; experience writing briefs and reviewing content
- Comfortable with creator negotiations, including deliverables, usage rights, and paid media
- Familiarity with influencer marketing tools (CreatorIQ, Sprinklr or similar) and reporting best practices
- Able to juggle multiple campaigns, creators, and deliverables at once while maintaining high attention to detail
- Passion for storytelling, digital culture, and brand building through the creator economy
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
