Entity:
Customers & Products
Job Family Group:
Marketing Group
Job Description:
Join bp as M&C Iberia Brand & Comms Manager!
Location: Madrid Corporate Office
About role itself As the Brand & Comms / Product & Brand Manager, you will handle the adaptation of global Marketing Communications plans and content, co-created with Networks of Perfection (NoEs), into local, annual Marketing Communications plans with innovative brand and product offers that deliver brand health objectives and support the delivery of commercial targets across brands.
Working closely with the Hub, you will be responsible for implementing campaigns across the year, optimising performance through testing and experimentation, and ensuring compliance with local regulatory, tech and language requirements. This role, whilst still understanding and following established procedures, must use independent judgment when faced with sophisticated problems, identifying issues and providing insight to support resolutions
Key Accountabilities:
Demonstrating local insights from Spain and Portugal, craft comprehensive annual Marketing Communications plans for your brands and products, based on the global strategies and plans co-created with the NoEs, to amplify brand metrics and drive tangible business outcomes in the Iberia region.
In close collaboration with the Hub and agency partners, adapt brand content from the global activation toolkits for local campaigns in Spain and Portugal (developing campaign materials locally only if unavailable in the activation toolkit)
Define and complete a local media and communications channel mix to achieve your marketing objectives, including paid, owned and earned media, in alignment with global strategy and local performance data.
Own the planning and execution of coordinated media strategies across Spain and Portugal, ensuring efficient use of paid, owned and earned channels to improve campaign efficiency and value
Conduct A/B testing and experimentation, in partnership with the Hub, to refine and optimise brand content and campaign performance across all Priority communication channels.
Engage local sponsors, Key Opinion Leaders (KOLs), partners and affiliates in Spain and Portugal, supporting brand building and ensuring alignment with the company’s strategic direction.
Serve as the brand and communications authority in relationships with key strategic partners, building a consistent and unified framework of communication in line with bp brand guidelines.
Act as a Marketing Communications guide, authoritatively defending and articulating plans in front of critical internal and external collaborators, including senior leadership, partners, and industry influencers.
Complete the local implementation of sophisticated global sponsorships, including the coordination of events, communication plans, partner alignment and on-the-ground activation in compliance with brand and commercial objectives.
Work closely with marketing and business customers to ensure annual plans and deliverables align with long-term marketing and business strategies in the Iberian markets.
Ensure compliance with all local regulatory, tax, technical, and language requirements in marketing activities across Spain and Portugal.
Ensure consistency of product brand messaging and visual identity across all channels and touchpoints.
Working closely with the Hub, track and analyse campaign performance, implement continuous improvement initiatives, and optimise brand investments to improve value. Share local insights and takeaways with regional leadership and NoEs to improve overall brand efficiency.
Support the team in addressing sophisticated challenges and developing resolutions across multiple partners. Exercise good judgment and make independent decisions when appropriate, raising issues where more sophisticated resolutions are required.
Watch the latest marketing, communication and product trends across all channels, using this expertise to provide guidance, coaching, and continuous improvement of campaign strategies and product portfolio relevance.
Responsible for implementing marketing activities that meet or exceed critical metrics, including marketing return on investment, campaign performance, and fulfilment of Hub SLAs. Drive year-on-year increases in Hub utilisation, content re-use, and campaign efficiency.
Provide input into the annual budget planning process and handle budgets for specific activities, ensuring alignment with business priorities and financial field.
Experience and Education
10 years' demonstrated ability in brand management and communications, with a focus on omnichannel execution, preferably in a multi-national matrix organisation.
Strong analytical skills, with experience in performance optimisation and Campaign testing.
Ability to adapt global strategies and content to meet local market requirements successfully.
Excellent budget and interpersonal skills to coordinate multiple campaigns and team members, including senior business partners.
Deep understanding of customer behaviour and market trends to drive innovation and strategic decision-making.
Strong project management skills, crucial for the successful delivery of the role’s deliverables, combined with a customer-obsessed, principled approach that consistently prioritises the customer while delivering long-term business impact.
Skills & Competencies
Spanish and Portuguese Language & Market Expertise
Data Analysis & Insights and marketing Communications Planning
Content Localisation & Adaptation
Channel Strategy, Media Planning and buying
bp is reimagining energy for people and our planet.
We provide heat, light and mobility to customers worldwide. We’re fundamentally transforming what we do, so we can reach net zero by 2050 or sooner. We also have a strong mission to help the whole world reach net zero too – working across our industry to improve people’s lives.
It’s crucial to us that the differences we see in the world around us are reflected in our workplace. Who you are is what counts, not where you’re from or how you live your life. A culture that values everyone benefits all of us. That’s why, to help our people thrive, we foster a truly diverse and inclusive environment.
At bp, we recognise the contribution you make to our business with a whole range of benefits including a competitive salary, benefits, positive work environment and professional development. We believe in life-long learning opportunities and development. Through grow@bp, we provide employees with an immense career offer of learning opportunities as well as opportunities to collaborate in major projects across the world
Competitive Compensation Package + Hybrid model 60/40 in Madrid!
Travel Requirement
Up to 25% travel should be expected with this role
Relocation Assistance:
This role is not eligible for relocation
Remote Type:
This position is a hybrid of office/remote working
Skills:
Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
