Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today's content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
Responsibilities
- Lead the execution of omnichannel campaigns, aligning brand and country objectives with digital marketing strategies.
- Act as the main point of contact for the client, building trust and managing communication across internal and external teams.
- Design and maintain campaign blueprints, using data-driven insights to enhance the customer experience.
- Coordinate workshops with brand teams to drive adoption of omnichannel campaigns.
- Define test plans and collaborate on monitoring campaign performance and effectiveness.
- Optimize user journeys in collaboration with brand and country teams.
- Manage timelines, deliverables, dependencies, and scope changes across projects.
- Oversee execution quality against industry standards and propose continuous improvements.
- Develop key customer experience metrics and KPIs for executive-level reporting.
Requirements:
- +5 years of experience in marketing campaign execution (nurturing, drip, etc.).
- Hands-on experience with Salesforce Marketing Cloud (SFMC).
- Strong knowledge of digital marketing, audience segmentation, and campaign analytics.
- Experience in journey mapping and orchestration of multichannel campaigns.
- Ability to manage multiple projects simultaneously under tight deadlines.
- Certifications in Salesforce Marketing Cloud Specialist and Administrator (Consultant is a plus).
- Experience analyzing customer metrics, ROI, and campaign effectiveness.
- Knowledge of the pharmaceutical sector and its digital channels.
- Data-driven mindset with experience in scoring models (RFM or others).
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Please contact [email protected] if you need the job advert or form in another format.
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