At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
Your mission is to steer the product's journey, maintaining an acute awareness of innovations and communications within the market. You will harness an exhaustive understanding of the product, from its fundamental functionalities to its clinical indications, defining strategy and ensuring Roche's offerings are distinctively positioned against competition. Through dedicated collaboration and technical expertise, you will enhance the commercial networks' effectiveness, leading to informed product strategies and reinforced market presence.
Responsibilities:
Business & Marketing Plan proposal defining objectives, strategies, initiatives and tactics for sales teams of the related product/solution and taking into consideration to be aligned and integrated into an Integrated Company Business Plan.
Launch preparation of the related products & solutions
Market Awareness, Promotion and Communication: Stay abreast of the latest developments and publications, Communities of Practice (CoP), and other essential communications within the CA and E-L scopes related to the products in scope. Development of promotions with agencies, suppliers of products and services and graphic arts. Coordination with Global of promotional campaigns. Definition and monitoring the metrics of the channel. Budget control.
Product Mastery: Attain exhaustive knowledge of the product's features, clinical applications, and competitive advantages. Identify strengths and weaknesses against competitors, shaping product strategies, positioning, and tactics accordingly. Capture customer and market feedback and communicate any proposed product improvement to global teams. Communicate and train sales teams.
Documentation and Support Material: Adapt or originate technical-commercial documentation, seek out supporting literature, and provide comprehensive materials that aid the product's understanding and promotion. This includes regular revision and quality control of all materials before uploading into the Acadia system and Showpad, as well as all materials posted online (website, emails, etc.)
Commercial and Tender Support: Provide robust support for technical-commercial matters, including product-specific training, detailed product explanations for selected strategic customers, assistance with product-related queries in tenders (in collaboration with customer support for highly technical questions), competitive assessments, and handling unique queries not previously documented.
Continual Learning and Product Proficiency: Commit to ongoing personal education to master new product features and stay updated on existing product solutions, ensuring deep knowledge and expertise are maintained.
Product Care accountability: while relying on the operational support from the Product Specialists, the Product Lead is the ultimate accountable person for end-to-end product readiness in the internal systems (stock management, product substitutions, catalog management, tender documentation and pricing).
Sales & Clinician Selling Network Assistance: Guide the Sales & Clinician Selling network through regular updates, materials, sales arguments, scientific sessions, and interactions with Key Opinion Leaders (KOLs)
Requirements:
Bachelor's Degree in Life Science, Engineering, or Business Administration. Master’s Degree/MBA highly recommended.
Experienced marketing professional, 3+ years of product management or sales experience, ideally with a background in healthcare, medical technology or wearables in the IVD market.
Proven track record of leading products from concept to market, preferably in CGM, diabetes management, chronic diseases or related topics.
Strong understanding of devices, biosensors, and digital health trends.
Proven technical/scientific product and solutions knowledge of Diabetes Care
Proven track record of developing and executing marketing and commercial strategies and achieving tangible results.
Strong analytical skills to assess business results of marketing tactics, define appropriate metrics/KPIs, and maximize value of marketing investment.
Creative thinking with practical capabilities to carry-out experimentation
Ability to prioritize and manage workload in a fast-paced, rapidly changing environment.
Demonstrated relationship building and cross-functional teamwork skills.
Excellent communication skills and ability to influence senior stakeholders.
High level of written and spoken Spanish and English.
Mindset
Proactive and Reliable: Efficient, rigorous, timely and high-quality execution capabilities, applied to the entire product management cycle. Willingness to step in and mobilize whoever is needed to ensure smooth execution.
Analytical: Embraces complex information to develop informed tactics and decision-making processes.
Collaborative: Enjoys working within team environments, contributing to and benefiting from shared knowledge and ideas.
Curious: Pursues continual learning opportunities to advance product knowledge and professional expertise.
Responsive and Adaptive: Demonstrates agility in responding to new information, adapting strategies and documentation as needed.
In this dynamic role, you will be instrumental in guiding the product’s strategic direction, capitalizing on your comprehensive knowledge, and collaborative efforts to affirm Roche's market stronghold.
Values
Open to agile ways of working and experimentation
Believes in the power of listening, collective intelligence and data-based decisions
Respect, humility, excellence and empowerment – with the freedom and responsibility that comes with it
What We Offer
Competitive compensation and benefits package.
Opportunity to work on impactful products& solutions that change lives.
A collaborative and innovative work environment, focused on professional growth and development.
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
