Social Media Manager

Your mission

Supporting the marketing and communications team in various tasks related to promoting Schiller International University.

Tasks and Responsabilities

• Social media strategy:
  • Design and implement the organic social media strategy, in coordination with marketing department.
• Social media and management:
  • Manage Social media accounts: Instagram, Facebook, LinkedIn, YouTube, X and TikTok by leading organic social media strategy, create brand engagement in platforms, plan content, monitor engagement create monthly metrics reports, work alongside agency for community management
• Content creation:
  • Content creation for social media posts: copies, visuals and videos.
  • Cover events and activities planned by the University.
• Benchmark:
  • Industry trends, target audiences, and competitors to gather insights that can be used in organic strategy
• Campaign support:
  • Help marketing department creating videos, scripts, support with copies and offer industry insights.
• Analytics and reporting:
  • Analyze data and generate reports to assess the effectiveness of organic efforts, recognize KPIS and track them.
• Communication coordination:
  • Help coordinate internal and external communications in our social media platforms with Chief Communications Officer and other university departments.
• Collaboration and support:
  • Working closely with the marketing and communications team to support their initiatives and projects.
  • Working closely with GEDU teams to optimize synergies within the group.
  • Working with the marketing agency to coordinate the brand voice in SM.

Your Profile

• Bachelor’s degree in marketing, communications or relevant field.
• Proven expertise in social media marketing and social media platforms
• English: Native or bilingual proficiency
• Proficiency level of Spanish.
• Strategic thinking for developing effective marketing campaigns
• Strong copywriting skills for social media.
• Ability to study and interpret marketing analytics
• Great organizational skills; ability to monitor multiple social media platforms concurrently
• Excellent communication skills for reporting results and liaising with agencies and contractors
• Adept at community building and keeping calm under high-pressure online interactions
• Tech-savvy for creating visuals if necessary, and collaborating with other creatives
• Problem-solver: identify issues and work proactively in solving it.
• Flexible: you know how to focus on goals and prioritize more impactful activities
• Creative: find new ways to improve performance and make things happen.
• Passion: for the educational industry and marketing
• Full proficiency in content creation tools such as: Adobe Creative Suite, Canva, Capcut Pro, Figma.
• Experience in front of camera
• Proficiency on using analytics tools such as: Hootsuite, Metricool, Meta Business Suite and Meltwater.

About us

For over 50 years, we have strongly believed in experiential learning—an educational model that combines the acquisition of knowledge and skills with solid humanistic values. This integrated learning process ensures that all our students develop not only strong professional competencies but also an international mindset to build inclusive and realistic scenarios that unite people, nations, and cultures.

At SIU, we understand that our students will be part of a global, borderless, and hyper-connected world. That’s why our four international campuses offer undergraduate and graduate students a wide range of high-quality degree programs recognized in both the USA and Europe. All programs are taught in English and designed to be personalized to each student's individual journey. In addition, all our students are encouraged to study abroad at any point during their education, enriching their academic path with transformative life experiences that help shape truly holistic professional profiles.

At Schiller International University (SIU), part of GEDU Global Education, we are committed to changing lives, creating opportunities, and transforming communities through education. As a dynamic and innovative global education group, we offer programs that equip students, apprentices, and trainees with the skills, knowledge, and experience needed to succeed in their chosen fields.