🚀 About Us

We’re at the very beginning of our journey as a purpose-driven women's sportswear brand — and we’re looking for a CMO & Co-Founder to help us launch, grow, and become unmissable.

🎯 Your Mission

As our first hire as CMO, you won’t just lead Marketing — you’ll co-lead the company. You’ll own the full go-to-market strategy, from brand positioning to customer acquisition, while also steering the product & pricing roadmap hand-in-hand with the CEO. This is a high-impact, high-autonomy role for someone who thinks like a founder and executes like an operator.

🧩 What You’ll Own

Product & Pricing Leadership

• Define our customer segments and translate insights into product and positioning strategy

• Lead market analysis, competitive benchmarking, and white space identification

• Own the product portfolio roadmap and work cross-functionally with design and supply

• Build and lead pricing and product drop strategy, ensuring commercial traction and brand integrity

• Define and iterate the value proposition to reflect brand, performance, and customer impact

• Work closely with the CEO and finance team to align pricing strategy with margin and growth targets
  

Marketing & Growth Strategy

• Build the marketing engine from 0: structure the team, define OKRs, hire talent, and lead external partners

• Own full-funnel strategy across performance and brand: paid, earned, owned, and shared media

• Launch data-informed acquisition and retention initiatives (SEO, Paid Social, Influencer, Partnerships, Activations)

• Create an emotional connection with customers through storytelling, UGC, content, and community

• Define and track key KPIs including CAC, LTV, ROAS, retention, and brand equity metrics
  

Leadership & Company Building

• Partner closely with the CEO and Board to shape company-wide strategy

• Operate with full founder-level ownership and mindset

• Build and inspire a world-class marketing and product team from the ground up

• Help raise future rounds and represent Kinia in key strategic moments

🧠 Who You Are

• 7+ years of experience in Marketing, Product or Growth in DTC, consumer or e-commerce brands

• Strong analytical thinker with a bias toward execution

• Experienced in product strategy, pricing, and positioning

• Equal parts brand visionary and performance tactician

• Deep believer in emotional, value-driven marketing that resonates

• Hands-on, resilient, fast-moving — you think like a founder because you are one

• Bonus: you’ve built something before or thrived in a high-uncertainty environment
  

🤝 What You’ll Get

• Co-founder status and a seat at the leadership table

• Significant equity and long-term ownership

• The opportunity to co-create a meaningful, global brand from scratch

• Full autonomy and trust to shape your domain

• A purpose-driven, high-ambition, no-bullshit culture