Head of Digital

At HOFF, we have embarked on an extraordinary journey over the past eight years, experiencing rapid growth in the world of sneakers. We have redefined sneakers with a perfect balance of sleek design and limitless versatility. Our refined creativity, attention to detail, and distinctive mastery of colour allow us to create sneakers that seamlessly adapt to every transition in life. More than just an accessory, they are a style statement that turns every step into a purposeful moment.

If you share our passion for creativity, design, and innovation, this is the place for you.

Ready to walk with us?

We are looking for a Head of Digital to lead our global digital strategy and execution across e-commerce, paid media, CRM, and all performance-driven channels - driving growth, customer engagement, and brand consistency.

As Head of Digital, you will be responsible for building and executing HOFF’s global digital strategy to maximise brand presence, conversion, and customer lifetime value. You will oversee e-commerce operations, digital marketing, CRM, and analytics to ensure an integrated, data-driven approach to customer acquisition and retention.

You will lead a multidisciplinary digital team and work closely with Brand, Creative, and Retail to deliver a seamless omnichannel experience that aligns with our brand positioning and business objectives.

We’ll give you a deeper look into the role:

1. Digital Strategy & Leadership

• Define and execute the global digital roadmap, ensuring alignment with business goals and brand strategy.
• Lead and manage the digital team across e-commerce, paid media, CRM, and digital performance.
• Ensure consistency of brand storytelling across all digital touchpoints.
• Monitor digital trends, technologies, and best practices to keep HOFF ahead of the curve.

2. E-Commerce Management

• Oversee global e-commerce operations, including UX/UI optimisation, merchandising, and conversion rate optimisation (CRO).
• Define and execute initiatives to improve site performance, speed, and customer experience.
• Partner with logistics, operations, and customer care to ensure a premium end-to-end experience.
• Drive product launches and seasonal campaigns online.

3. Paid Media & Performance Marketing

• Lead full-funnel paid media strategy, from brand awareness and traffic acquisition to retargeting and conversion.
• Oversee campaigns across paid social, paid search, display, programmatic, video, and affiliate marketing to build brand equity and drive measurable growth.
• Manage relationships with media agencies and platforms (Meta, Google, TikTok, YouTube, etc.).
• Monitor ROI, reach, and engagement, ensuring optimal budget allocation across channels.

4. CRM & Customer Retention

• Develop and implement the global CRM strategy to increase customer lifetime value.
• Lead the management, and optimisation of HOFF’s new loyalty program, ensuring it drives engagement, repeat purchases, and brand advocacy.
• Oversee email marketing, automation workflows, segmentation, and personalisation strategies.
• Ensure integration of CRM and loyalty data with e-commerce and retail to deliver a true omnichannel experience.

5. Analytics & Optimization

• Establish and track KPIs across all digital channels (traffic, conversion, AOV, retention, ROI).
• Use analytics to identify growth opportunities and optimise campaigns in real-time.
• Conduct regular reporting for the leadership team with actionable insights.

6. Omnichannel & Digital Innovation

• Ensure seamless integration between online and offline touchpoints, including retail and events.
• Explore new digital channels and technologies to drive engagement and sales (social commerce, AR, etc.).
• Collaborate with Brand & Creative teams to ensure impactful and on-brand content for all digital channels.

Interested? Here's the kind of profile we're looking for ️‍️

Experience:

• 8+ years in digital marketing/e-commerce roles, with at least 2 in a management position.
• Proven track record in managing multi-channel digital strategies for consumer brands (fashion, lifestyle, or premium brands preferred).
• Strong knowledge of e-commerce platforms (Shopify, Salesforce Commerce Cloud, or similar).
• Experience in global markets and scaling brands internationally.

Skills:

• Deep understanding of paid media, performance marketing, and growth tactics.
• Strong CRM and customer lifecycle management expertise.
• Analytical mindset with proficiency in Google Analytics, BI tools, and data visualisation.
• Excellent leadership and project management skills.
• Strong creative sensibility to ensure brand alignment.

Why would you want to be part of HOFF?

• The HOFF Team is the face of the brand, so they receive free products each season and generous discounts.

• Got birthday plans? Take the afternoon off to treat yourself and have fun.

• Work hard. Play hard. We offer a flexible schedule so you can focus on your goals and clear your mind. Plus, we kick you out of the office on Fridays at 2:00 PM.

• We are an international brand with a vision for success. We have that "startup vibe" where anything is possible.

Our Culture:

Sky Is Not The Limit
We don’t settle for the ordinary—we dream big and push boundaries. Why Not? is our motto, driving us to reach our full potential with every growth opportunity. The best is yet to come...

Make Things Happen
Our proactive attitude and entrepreneurial mindset push us to take action and contribute from day one. We take ownership of our responsibilities, initiate action, and drive results.

HOFF Ambassador
We share a deep sense of pride and belonging, being part of HOFF and helping build it. We celebrate every success, driven by passion and commitment to the project.

Stronger Together
Together, we are stronger. We prioritise the greater good, share knowledge, and support one another to move forward as a team. We are part of a whole, united by a common goal—we are a community.

We celebrate diversity and are committed to building teams that represent people with different backgrounds, perspectives, and skills. Employees are selected based on their qualifications, merit, and company needs.

If you liked what you just read about us, we’d love to meet you!