Head of Growth Marketing

We're looking for an ambitious and strategic Head of Growth Marketing to join our marketing leadership team. As we double down on our "AI - Game One" strategy, your mission will be to own and execute our overall customer acquisition strategy, driving exponential growth by attracting and retaining high-value users. You will lead and empower our teams across Performance Marketing and Lifecycle to build a world-class, data-driven acquisition engine that not only brings users in, but activates and engages them for the long term. This is a crucial role that connects brand, product, and sales to fuel our market leadership.

What You'll Do:

• Define and Own Strategy: Develop and lead our holistic acquisition strategy, including setting ambitious growth targets, managing a multi-million dollar budget, and owning the entire funnel from lead to customer.
• Lead and Mentor: Manage and provide strategic guidance to the leads of Performance Marketing and Lifecycle, fostering a culture of high performance, experimentation, and cross-functional collaboration.
• Drive Strategic Growth: Partner closely with other marketing leaders and teams across Make to ensure a cohesive approach to all acquisition and retention activities.
• Champion Data-Driven Decisions: Use data to identify opportunities for improvement in customer acquisition and engagement, ensuring robust reporting and a deep understanding of customer segmentation and behavior.
• Build a Scalable Acquisition Engine: Within the first six months, unify our Performance and Lifecycle teams into a cohesive, data-driven acquisition engine with a clear metrics framework and a roadmap for scalable, cross-channel growth.
• Elevate Onboarding and Activation: Partner with Product and Product Marketing to improve the trial-to-paid conversion rate and increase user retention by optimizing our onboarding flows and in-product engagement journeys.
• Manage Tech Stack: Act as the subject matter expert for our acquisition and marketing automation tooling, advocating for and implementing technology solutions that are appropriate for our scale and ambitions.

Requirements:

• • Proven Leadership: A proven track record of successfully scaling a B2B SaaS business through customer acquisition, managing and mentoring high-performing teams.
  • Strategic Growth Experience: Demonstrated experience managing multi-million dollar budgets and optimizing campaigns across both paid and organic channels to achieve ambitious growth targets.
  • Product-Led Growth (PLG) Expertise: A strong understanding of product-led growth principles and experience driving conversion and engagement within a product-led model.
  • Holistic Funnel Knowledge: Proven knowledge of acquisition channels and expertise in lifecycle marketing, including email, in-app messaging, and customer segmentation.
  • Exceptional Communication: Excellent communication skills with the ability to effectively collaborate with cross-functional teams and represent marketing initiatives to key stakeholders and senior leadership.
  • Analytical Mindset: Strong experimental and analytical skills, with a focus on leveraging data and metrics to drive decision-making and optimize marketing efforts.

What we offer:

• RSUs grant in a rapidly growing company raising its value every day
• Annual bonus
• Multinational team with 42 nationalities creating the future of automation
• Learning & Development plan (online language, professional courses, conference tickets and other trainings) & 2 Company Learning Days per year
• 3 Company Impact Days per year
• Notebook/Macbook and 34'' curved monitor
• 25 days of vacation, 4 sick days
• 10 care days to care for your loved ones
‍‍‍
• Extra parental vacation (3-6 months)
• RSUs grant for a newborn child
• • ️ Life insurance
• ️ Gympass
• Meal and transportation tickets, medical insurance
• Team buildings, parties, and company events multiple times a year
• Flexible working hours + home office

Join us on the ride!

#careeratmake