Company Description
Kaplan Language Group (KLG) is a reliable and respected leader in the language travel industry, that provides high-quality, language-travel programs across the world. The group consists of some of the biggest names in educational language tourism: Alpadia Language Schools, ESL Languages, and Kaplan International Languages. With more than 130 combined years of experience and thousands of happy and satisfied alumni – KLG is a reliable and respected leader in the language travel industry.
KLG offers a wide range of language and cultural programs in more than 100 countries across the world, allowing students to embark on a unique, life-changing journey specifically tailored to them.
Job Description
We are now looking to recruit a talented French-speaking (German is a strong plus) Marketing Executive whose focus will be to support, sustain and grow the strong presence of our brands in Switzerland and other smaller European markets, whilst also providing some support for projects in other markets when needed. The position is based within the Regional European marketing team, reporting to the Marketing Manager DACH & International. The role would involve working with an international team, based in offices across Europe and would offer extensive exposure to international marketing, using a variety of digital and traditional offline channels.
The position would ideally suit someone with previous experience in a marketing role, which required operating in both French and English, looking to join an international company.
Qualifications
Responsibilities will include:
- Creating and implementing a marketing activity calendar to drive leads and conversion efforts through online and offline channels
- Supporting the development and implementation of Regional Marketing projects, with focus on growing revenue and ROI
- General marketing research, including competitor activity monitoring, to create new and creative campaign ideas
- Working with the content, email, design, and web teams to develop digital campaigns
- Website and blog management: writing, translating, and proofreading content
- Writing compelling content
- Outreach, digital PR and best practice industry trends
- Sourcing and securing sponsorship / blogger partnerships / influencers
- Social media planning, research, and execution
- Communicating with target audiences and managing customer relationships
- Organizing events such as exhibitions and fairs.
About you
To be considered for the position, you will need:
- Spoken and written fluency in French and English (German or Italian is a plus)
- You are in posses of Spanish Social Security number and NIE ( or process initiated)
- Solid awareness of the Swiss culture as well as other European countries
- Relevant marketing experience.
- Keen interest in online trends, technology, social media, blogs, and travel.
- Ability to think creatively and contribute ideas, experience and passion in creating content.
- Demonstrated ability to handle and prioritize multiple tasks and deadlines.
- Proven success in applying strategy, using marketing channels with focus on digital.
- Experience with website analytics tools.
- Knowledge of HTML, website management (CMS), and mass email (CRM).
- PPC and best performance media practice (desirable).
- Complimentary experience of offline marketing (desirable).
- High levels of energy and self motivation.
Additional Information
- The opportunity to develop your skills in an international environment, in the exciting field of language travel
- Flexible working policy
- A dynamic work atmosphere
- An environment where corporate ethics and sustainable development matter
- Competitive salary between 27000 and 33000. EUR/year.
- Lunch vouchers
- Free coffee and tea
- Free breakfast on Mondays and fresh fruit on Thursdays
- Language courses abroad
- Medical insurance benefits discounts