Overview
Are you interested in joining a dynamic and international team of professionals to transform education? IE University's Corporate Relations Department is looking for a B2B Growth Marketing Specialist to join its team! Support the growth of business opportunities by assisting in the alignment of marketing strategies with business development goals within the Corporate Relations marketing team. Contribute to the creation of targeted, engaging content and help implement lead generation initiatives to enhance the organization’s presence and attract potential corporate partners. A key area of focus will also include supporting the planning, development, and content coordination for the Corporate Relations website project. Why IE University?With 50 years of experience and founded by and for entrepreneurs, IE University has revolutionized business education through innovative teaching. We count on high-level faculty who bring real-world experience into the classroom and foster a hands-on approach to learning. Our PurposeAt IE University, we foster positive change through education, research, and innovation.As a transformative educational institution, we empower students to make their mark on the world. We provide them with the skills, knowledge, and environment needed to make a difference, and they join a supportive and international community that lasts a lifetime.Our spirit of innovation and entrepreneurship has allowed us to drive change and constantly stay at the cutting edge of higher education. And through diversity, we have harnessed the power of people while also understanding and embracing the importance of the humanities. Our People At IE we are:- People-driven
- Change Builders
- Autonomy Enthusiasts
- Communication Enthusiasts
- Knowledge Champions
Responsibilities
Your role as a B2B Growth Marketing Specialist will involve:
• B2B Content Development & ExecutionAssist in the creation and adaptation of compelling B2B marketing content—such as case studies, partner spotlights, newsletters, and thought leadership pieces—tailored to engage corporate audiences and support relationship-building efforts.
• Website Project SupportContribute to the development and launch of the Corporate Relations website by coordinating content, assisting with layout planning, ensuring messaging consistency, and collaborating with internal stakeholders and vendors.
• Lead Generation & Campaign SupportSupport the implementation of LinkedIn and email marketing campaigns aimed at attracting corporate partners. Help maintain lead databases and contribute to campaign planning and execution.
• Market Intelligence & Performance TrackingAssist in tracking key campaign metrics (e.g., lead quality, engagement, conversion) and researching B2B trends or competitor activity to inform content and campaign decisions.
• Cross-Team Collaboration & Asset DevelopmentCollaborate with business development and communications teams to create high-quality proposals, presentations, and outreach materials that effectively position the organization with current and prospective partners.
Qualifications
To thrive in this role, you should possess the following qualifications:- Bachelor’s degree in Marketing, Communications, Business, or a related fieldA solid academic foundation in marketing principles and practices, preferably with a focus on digital or B2B marketing.
- Strong written and verbal communication skillsAbility to craft clear, engaging, and audience-appropriate content in English, tailored to professional and corporate audiences.
- Basic understanding of B2B marketing channels and strategiesFamiliarity with content marketing, lead generation, email campaigns, LinkedIn for business, or account-based marketing concepts.
- Analytical mindset with attention to detailComfortable working with basic campaign performance data and drawing insights to support continuous improvement.
- Project coordination and organizational skillsAbility to support multiple initiatives simultaneously (e.g., content development, website updates, campaign support), and meet deadlines in a fast-paced environment.
- Team-oriented with a proactive attitudeWillingness to collaborate with different stakeholders and take initiative in identifying opportunities to add value.
- Openness to using AI tools to enhance productivity and creativityFamiliarity with—or interest in learning—AI-powered platforms for content creation, research, and campaign optimization (e.g., ChatGPT, Jasper).
- Familiarity with digital tools and platforms (a plus, not mandatory)Experience or coursework involving tools such as Google Analytics, CMS platforms (e.g., WordPress), marketing automation software (e.g., HubSpot, Mailchimp), or design tools (e.g., Canva, Figma).
If you want to be part of this educational revolution, we invite you to apply and be part of our dynamic team at IE University. At IE University, we actively promote equal opportunities in recruitment processes and access to employment, always ensuring the absence of gender, sexual orientation, religion, age, ethnic origin, or disability bias throughout the entire selection process.
