Cluster Sales Lead West Europe

Entity:

Customers & Products

Job Family Group:

Sales Group

Job Description:

The CV Cluster Sales Lead will be accountable to deploy and drive the Commercial Vehicle (CV) agenda in the defined territory by working closely with sales and marketing teams, overseeing proper planning, execution and monitoring of the activity set to deliver the business objectives.

The job holder will ensure that the right level of resources (within DoA) is allocated to activities and accounts, irrespectively of the RtM (Direct / Indirect)

The job holder will need to identify the key players in the CV segment (e.g., fleets, distributors, IKA) and work with the sales force in the region to identify how the opportunities can be addressed

Key Accountabilities

Support Account Manager Indirect & Direct Teams:

Collaborate closely with existing account managers to implement the CV strategy within their customer portfolios, ensuring alignment with regional and national objectives.

Consultative Sales Enablement:

Act as a subject matter expert and internal consultant, providing strategic guidance, market intelligence, and CV-specific insights to empower sales teams and enhance their effectiveness.

Opportunity Identification:

Identifying potential growth areas, emerging opportunities, and underdeveloped segments within accounts in collaboration with Account Managers, contributing to business development planning.

Strategic Business Development:

Facilitate the creation and deployment of targeted sales initiatives and campaigns designed to drive CV product and service adoption, improve customer penetration, and support market share growth.

Activity Planning & Execution:

Design and coordinate regional sales activities, including training sessions, workshops, and promotional programs, to support CV-related business development across the sales network.

Performance Monitoring:

Support the tracking of CV-related sales performance across the region, offering data-driven recommendations for improvement and aligning resources where needed to accelerate growth.

Cross-functional Collaboration:

Liaise with marketing, business development, product management, and operations teams to ensure that commercial vehicle propositions are effectively communicated, operationally viable, and aligned with customer needs as identified by account managers.

Market & Competitor Analysis:

Provide insights into regional market trends, customer demands, and competitive positioning to inform strategic decision-making and support frontline sales teams in value proposition development.
The CV Cluster Sales Lead holds decision rights related to the design, execution, and deployment of the commercial vehicle (CV) business strategy within the region. The role has authority to:
Define and recommend CV growth initiatives, programs, and campaigns for execution by account managers.
Guide prioritization of opportunities and resource allocation in alignment with the regional CV agenda.
Influence sales planning and target-setting processes related to CV performance. Propose and lead cross-functional activities (e.g., marketing, training, product development) to support CV growth.
Evaluate CV-related sales performance and recommend corrective actions or support mechanisms to regional leadership and account teams.
Serve as the primary regional point of contact for CV strategy, ensuring alignment across internal stakeholders.
The role heavily operates through influence, strategic leadership, and expert consultancy, working collaboratively with sales teams to embed and advance the CV agenda.

Job Holder Requirements

Bachelor’s degree or equivalent experience in relevant field

Proficient in English

Experience

Customer and channel management experience.
Proven cross functional project management experience and working within multi-layers of an organization.
Proven experience in the execution of marketing programs.
Experience in the management of programs and offers

Skills & Proficiencies

Products & Services Knowledge, Customer Segmentation & Channel Management.
Account Strategy & Planning.
Customer Relationship Management, Distributor Management.
Customer Profitability & Value Chain Understanding, Measuring & Demonstrating Customer Value.
Leading Understanding of Contracts & Contract Management, Deal Closure
Ability to manage complexity
A strong growth mindset and business acumen

Why Join our team?

At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others.

We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.

There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and others benefits.

Reinvent your career as you help our business meet the challenges of the future. Apply now!

Travel Requirement

Up to 25% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Commercial Acumen, Commercial performance, Consultative selling skills, Customer Profitability, Customer value proposition, Digital fluency, Internal alignment, Listening, Managing strategic partnerships, Negotiation planning and preparation, Offer and product knowledge, Partner relationship management, Sector, market, customer and competitor understanding

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.