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Digital Marketing Manager

Frontiers
Madrid, Comunidad de Madrid
Tiempo completo
hace 4 días
Who we are
We are on a mission to make all science open, enabling the research community to develop the solutions we all need to live healthy lives on a healthy planet.

Frontiers is one of the world’s largest and most impactful research publishers, dedicated to making peer-reviewed, quality-certified science openly accessible. Our articles have been viewed 4 billion times, reflecting the power of research that is open for all.

Follow the links below to learn more about our work.

www.frontiersin.org/about/annual-reports

www.youtube.com/watch?v=87ejFfnQzko
What we can offer you
At Frontiers our working model for new roles is hybrid, offering flexibility to work from home while staying connected through our office hubs in key locations. This approach reflects our commitment to productivity, trust, and a collaborative team culture.
We provide a range of benefits across our global locations, including but not limited to:
  • 4 additional wellbeing days in addition to existing annual leave allowance
  • Access to learning platforms and dedicated learning & development time
  • A range of wellbeing initiatives, including free online yoga classes and an employee assistance plan
  • Employees can dedicate three days each year to volunteer
  • Additional benefits depending on your location (e.g. pension plan and private medical care)
Please note this is a maternity cover until March 2027
The Role
  • The digital marketing manager plays a key role in the conceptualisation and development of our strategic digital marketing activities aiming to generate demand from key audiences; from increasing brand awareness, to driving engagement with our products, to boosting sales, these activities drive conversions in line with the core business objectives and support business growth.
  • They manage a team responsible for the implementation of the digital marketing strategies in collaboration with other teams across the business.

Key Responsibilities
  • Develop digital marketing strategies – using social media, paid advertising, website content and email marketing where relevant – and set goals to increase brand awareness and engagement, lead generation and content acquisition
  • Implement, manage and optimise campaigns including organic and paid content
  • Create content: copy, assets, landing pages; A/B test content to ensure optimal results and improve processes
  • Define tactics to reach new audiences and re-engage existing ones
  • Define and monitor key metrics to assess the performance and impact of the campaigns and maximise the return on investment
  • Oversee and track the annual budget and ensure it is fully maximised
  • Manage a team of digital marketing specialists, monitor their performance and professional development, set objectives and conduct annual appraisals

Requirements
Business Expertise
  • Marketing and digital marketing strategy experience
  • People management experience
  • Expertise in paid media budget management
  • Critical thinking and problem solving
  • Ability to prioritise and manage multiple tasks and projects at the same time, ability to work under pressure and with tight deadlines
  • Strong stakeholder engagement and relationship building skills,

Technical Skills
  • Expert knowledge of digital advertising tools (e.g., Google Ads, Meta ads, LinkedIn ads, X ads)
  • Proficient with social media management and analytics tools (e.g., Sprinklr, Hootsuite, Tweetdeck)
  • Proficient with analytics tools (e.g., Google Analytics 4, Semrush)
  • Advanced analytical skills: able to identify and understand trends in data

Apply now
Please click the 'apply' button on this page and submit your application in English.

Please inform us if you require any special accommodations to participate fully in our recruitment experience. You can contact us at [email protected] for any additional support.

Equal opportunity statement

Frontiers actively embraces diversity and is a safe and welcoming workplace. Recruitment is free from discrimination – including based on race, national or ethnic origin, age, religion, disability, sex, gender identity or sexual orientation. With employees from more than 50 different nations, our diversity creates vibrant teams and constantly challenges us to appreciate multiple perspectives.
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