We are seeking an experienced General Sales Manager to lead our commercial organization in Spain and Portugal. In this role, you will be responsible for defining and executing the sales plan for several business lines (spare parts in the industrial, agricultural and construction sector), ensuring the achievement of agreed sales objectives and sustainable business growth.
Your role and responsibilities
Develop and implement a long-term commercial focus on external partnerships, strategic investments, and innovation (3+ years ahead).
Translate the regional strategy, as defined by the Regional VP, into concrete operational plans for your market or segment, and ensure their effective execution.
Take full ownership of the P&L performance within your region and provide clear direction to your team to achieve strategic objectives.
Establish and maintain a strong professional network with senior stakeholders within the industry.
Represent the organization at business sector events, enhance corporate reputation, and identify opportunities for growth.
Design and implement structured relationship management plans for high-value potential customer accounts.
Build and maintain strong relationships with key decision-makers and influencers to support business development and effective issue resolution.
Lead a commercial team of internal and external sales advisors, a business development and key account team, with a total of 76 indirect reports and 10 direct reports, servicing 8 locations with 3 warehouses.
Monitor results, take corrective actions where required, and drive the achievement of annual business targets.
Promote a culture of performance, collaboration, and professional excellence.
Contribute to the development of annual budgets and ensure effective delivery of financial commitments.
Lead the design and execution of complex reporting strategies.
Interpret market and business trends, and translate findings into actionable recommendations for senior leadership.
Identify development needs within the team and implement both formal and informal initiatives to strengthen professional capabilities.
Provide mentorship and knowledge-sharing across the organization to foster continuous improvement.
This position offers the opportunity to play a pivotal role in shaping commercial strategy, driving sales performance, and developing organizational capabilities within a global business framework.
How to succeed / Your profile
You have proven experience in a similar role, preferably in a multinational company.
You are able to translate long-term business objectives into clear commercial plans.
You are ambitious when it comes to personal growth an growth of the team.
As a leader, you inspire and guide a large, diverse team. By setting clear objectives, driving accountability, fostering collaboration, and focussing on training and developing team, you create an environment where people perform at their best.
You demonstrate strong understanding of P&L management, budgeting, and profitability drivers.
Building trusted relationships with internal stakeholders, senior decision-makers, customers, and industry partners is a key strength.
Complex data and trends are quickly translated into actionable insights.
You take initiative, ownership and act proactively, spotting opportunities and addressing challenges
A knowledge of Salesforce is a strong asset.
Ideally you are located in or near Madrid.
Flexible to travel frequently.
You are fluent in Spanish and English. Knowledge of Portuguese is beneficial.
People are at our heart
TVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas.
About TVH
TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.
