Marketing & Partnerships Manager - Global Racing Programs
Location: BARCELONA
Additional Location:
Full Time or Part Time: Full Time
At Harley-Davidson, we’re building more than motorcycles—we’re building a movement. As we expand our global footprint in motorsports, we’re seeking exceptional talent to help bring our international racing vision to life. We stand for the timeless pursuit of adventure. Freedom for the soul. Ready to ride with us?
This position will play a leading role in launching Harley-Davidson’s new global racing series in partnership with MotoGP, debuting in 2026. In addition, this role will support a growing portfolio of international racing programs and activations—including future initiatives such as the Dakar Rally, Baja 1000, Isle of Man TT, and more.
We maximize employee flexibility and well-being through a virtual mindset that supports our highly distributed, global workforce. We take an outcome-focused, people-centered approach to winning, including welcoming the best talent - wherever they may be.
This Remote role is not tightly linked to a physical location in Spain and provides flexibility in where, when and how you accomplish your work.
Job Summary
The Marketing & Partnerships Manager – Global Racing Programs will be instrumental in launching and scaling Harley-Davidson’s new international racing series with MotoGP, while also supporting broader motorsports initiatives worldwide. This position will drive marketing strategy, partnership development, global activations, and sponsor engagement across Harley-Davidson’s global racing footprint.
Reporting to the Director, Global Motorsports, this individual will collaborate closely with MotoGP, racing teams, sponsors, and regional H-D stakeholders to help define and grow the next era of Harley-Davidson Racing.
Key Responsibilities
- Lead marketing and partner activations for Harley-Davidson’s new international racing series in collaboration with MotoGP (2026–2028).
- Support additional global racing efforts including Dakar Rally, Baja 1000, Isle of Man TT, and other strategic motorsport initiatives.
- Develop, pitch, and manage commercial sponsorships and technical partnerships.
- Coordinate co-branded campaigns, brand storytelling, and team engagement across international markets.
- Liaise with Harley-Davidson regional marketing teams (EMEA, LATAM, APAC) on dealer activation, consumer programs, and event support.
- Execute VIP hospitality and sponsor experiences at race events.
- Align with H-D brand, licensing, apparel, and retail teams to integrate racing into broader global campaigns.
- Contribute to content development, social media strategy, and global press engagement.
- Monitor deliverables, track KPIs, and optimize partner performance.
Qualifications
- Bachelor’s Degree in Marketing, Business, Communications, or a related field.
- 6+ years of experience in global motorsports, sponsorship, or entertainment marketing.
- Experience working with international motorsport bodies (MotoGP, FIM, FIA, Dorna) strongly preferred.
- Multilingual skills highly desirable (English + French, Spanish, German, or Italian).
- Proven success delivering integrated, multi-market campaigns.
- Strong project and partner management skills.
- Willingness to travel internationally (estimated 40%).
- Passion for motorcycles, global racing culture, and premium brand storytelling.
Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.
We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson (here).
Travel Required: 50 - 75%
Location: BARCELONA
Visa Sponsorship: This position is not eligible for visa sponsorship
Relocation: This position is not eligible for relocation assistance
