Omega CRM Consulting is looking for a Omnichannel Automation Specialist that would like to collaborate with one of the top global pharmaceutical companies.
Service Overview
The Omnichannel Automation Specialist (OAS) plays a pivotal role in supporting the Campaign Automation team and the Next Best Action (NBA) Centre of Excellence. This role focuses on managing the end-to-end lifecycle of omnichannel automated campaigns for marketing, medical, and market access teams globally. By translating business rules into technically efficient configurations within marketing automation tools, the OAS ensures that campaigns meet stakeholder expectations and adhere to best practices. The OAS drives innovation, process optimization, and knowledge sharing within the organization, collaborates with diverse global stakeholders (GCOs – Global Capability Owners, IT) and our markets.
Duties & Responsibilities
- Gather, understand, and document campaign requirements from market stakeholders.
- Ensure campaign briefings are comprehensive and reflect agreed-upon business rules and expectations.
- Provide proactive and retroactive feedback, including best practices, optimizations, and actionable recommendations.
- Translate campaign business rules into configurations and workflows within NBA related marketing tools.
- Ensure on-time, high-quality delivery of campaigns aligned with global standards and stakeholder objectives.
- Collaborate with Data Analysts, Data Stewards, and other roles to secure necessary data for upstream configuration and downstream reporting.
- Ensure data attributes are available and actionable for current and future activations.
- Conduct thorough quality checks, simulations, user acceptance tests and system integration tests.
- Identify and implement corrections or optimizations to ensure campaigns function as intended.
- Define, document, and optimize omnichannel automation processes.
- Create and maintain up-to-date documentation to support streamlined workflows.
- Share knowledge and encourage adoption of best practices across teams.
- Ensure the availability and optimal usage of automation tools in alignment with business needs.
- Collaborate with IT and third-party vendors to enhance tool functionality and efficiency.
- Provide regular status updates on campaign progress and implementation.
- Identify and address any impediments in the campaign lifecycle.
Requirements & Desired Skills
- Relevant degree in Marketing, IT, Pharma or a related field preferred.
- Proven experience in campaign automation and omnichannel marketing roles (2-3 years of tool-specific experience working on complex triggered campaigns & technical workflows)
- Proficiency with marketing automation tools like Zaidyn Orchestration Centre, SalesForce Marketing Cloud, Unica, or other NBA related systems.
- Knowledge of Veeva CRM/Veeva Vault is a plus.
- Advanced experience with Excel.
- SQL proficiency is a must – 2+ years of experience. Knowledge of AWS querying clients is a plus.
- Expertise in quality assurance testing, troubleshooting, and campaign optimization.
- Strong communication skills to convey technical and business concepts effectively.
- Proactive approach to identifying and resolving issues in campaign execution.
- Capable of balancing multiple priorities and delivering high-quality outputs under deadlines.
- Commitment to sharing best practices and fostering a culture of continuous improvement.
- Ability to mentor and support team members in adopting efficient practices.
- Exposure to Atlassian tools (Confluence, JIRA, BitBucket) is a plus.
- Fluency in English.
What do We offer
- Permanent contract.
- Flexible Schedule. We make it easy. Balance your professional and personal life.
- Trainings & Certifications. Improve your skills and get the official certificate from our main partners.
- Home Office.
- Flexible retribution (public transport ticket, Ticket restaurant, …).
- Health insurance.
- OMEGA in action. Our commitment to a better society is not just an intention.
About us
Omega CRM, a Merkle Company, is a global digital company specialising in accelerating the Business Experience (BX) of our clients through customer-centric solutions, technology, and data – all enhanced by AI.
Together with Merkle, we form the largest Customer Experience Management (CXM) agency in Spain, and as part of the dentsu group, we offer end-to-end solutions that integrate media, creativity, content, technology, and strategy to deliver real business impact.
With over 23 years of experience, a team of 580+ professionals from 24 nationalities, and 2,500+ certifications, Omega CRM is a recognised leader in the Salesforce ecosystem in Spain.
We operate across key industries including Retail, Healthcare, Pharma, Real Estate, Education, and Non-Profit, delivering omnichannel experiences in Customer Service, eCommerce, Marketing, and Analytics.
Client satisfaction is at our core (rating: 4.9/5), and we’ve been recognised with awards such as Salesforce Partner of the Year FY23 and Most Innovative Project (Iberia).
At Omega CRM, we believe in growth through people – guided by our values: #Talent, #Flexibility, #Commitment, and #Innovation. We grow #Together.
