At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together!
What We Do…
We’re people who love technology but know that hoteliers just want things to be simple. So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online - quickly and simply.
We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.
And today, we’re the world’s leading open hotel commerce platform, supporting 47,000 hotels in 150 countries - with over 125 million reservations processed by SiteMinder’s technology every year.
About the Regional Field Marketing Director role...
We’re looking for a strategic and results-driven Regional Field Marketing Director – EMEA to lead field marketing across one of our most important growth regions. This regional leadership role sits within SiteMinder’s broader global marketing team and is focused on driving new business outcomes for EMEA.
As one of three regional field marketing leads (alongside APAC and AMER), you’ll work closely with global marketing functions and regional sales leaders to develop and execute on regional plans aligned to pipeline targets and go-to-market priorities. You’ll lead the EMEA field marketing team, guiding them to create country-specific initiatives that generate demand, accelerate the funnel, and elevate SiteMinder’s presence across the region.
This role is ideal for a collaborative leader who knows how to advocate for their region, influence without direct ownership, and deliver measurable results by aligning teams and bringing global strategies to life locally.
What you will do...
Own the end-to-end field marketing strategy and execution for EMEA in line with regional sales targets and go-to-market priorities
Drive net-new lead generation and marketing-sourced pipeline, working in close partnership with regional sales
Partner with global HQ teams (e.g. Partner, Demand/Performance Marketing, Events, Enterprise, PR and Product Marketing teams) to tailor campaigns and initiatives for regional audiences
Ensure visibility and accountability across the full funnel — from MQL to SQL to Sale Won, by driving timely lead follow-up, accelerating sales velocity, and being accountable for funnel conversion and pipeline impact.
Provide regular reporting and actionable feedback to central teams to support ongoing strategy optimisation
Forecast and track the performance of regional marketing activities, ensuring alignment to country-level pipeline targets and using data-driven insights to inform plans and priorities
Lead and develop a high-performing field marketing team, guiding them to create tailored plans for priority EMEA markets aligned to country-level targets and growth opportunities
What you have...
Extensive B2B marketing experience in strategic field marketing across European markets
Bachelor's degree in Marketing, Business, or a relevant discipline
Proven experience in regional or field marketing, preferably in B2B SaaS or tech
Experience building and executing integrated marketing plans that deliver pipeline results
Strong commercial acumen and ability to work hand-in-hand with regional sales leaders
Ability to collaborate effectively across functions in a global, matrixed environment
Experience managing regional teams and/or dotted-line relationships
Strong project management, communication and stakeholder engagement skills
Expert in crafting compelling copy and ensuring the teams output aligns with brand, tone of voice, and product value proposition
A results-first mindset, with a focus on impact, agility, and ownership
Our Perks & Benefits…
- Equity packages for you to share in SiteMinder's growth and successes
- Hybrid working model (2 days per week in the office)
- Private health insurance
- Multicultural work environment with 10+ nationalities
- Energetic, friendly, collaborative culture
- Cloudworks co-working community - events, discounts, breakfasts…
- Mental health and well-being initiatives
- Generous parental (including secondary) leave policy
- Paid birthday, study and volunteering days off every year
- Quarterly social and team events
- Employee Resource Groups (ERG) to help you connect and get involved
- Investment in your personal growth offering training for your advancement
Does this job sound like you? If yes, we'd love for you to be part of our team! Please send a copy of your resume and our Talent Acquisition team will be in touch.
When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.
