About Us
We are a growing and dynamic company, that specializes in the manufacturing and distribution of GPS tracking devices.
We create a modern work environment that fosters independence and allows every individual to shape their role and achieve success.
With many creative and dedicated minds all over the world, we thrive on open communication and exceptional personalities. If you love variety and challenges, you’ll fit right in with us!
If you want to know more, visit: https://www.paj-gps.com/careers/
What makes us special?
- Dynamic & flat hierarchies: Short paths, quick decisions, and a super close team!
- Familial atmosphere: A warm, supportive environment to help you thrive.
- Active participation: Your voice matters! Actively shape the company's future with us.
- Stay healthy & happy: Sports subscription is included and a day off on your birthday, too!
- Support for further education: We support you on your journey towards growth!
- Flexible working: 100% remote work, with offices in Germany and Spain
Job Summary
At PAJ GPS, we’re looking for a data-driven and detail-oriented CRO Analyst to help us optimize the digital customer journey across our eCommerce websites built on WordPress and WooCommerce. You will play a key role in identifying and addressing friction points, enhancing conversion paths, and improving overall website performance based on behavioral data and usability insights.
The Job
- Analyze user behavior across our WordPress and WooCommerce websites using tools such as Google Analytics 4 (GA4), Microsoft Clarity, and other analytics platforms.
- Identify friction points and improvement opportunities across key customer journeys.
- Perform QA and usability testing across devices and browsers.
- Use heatmaps, session recordings, and funnel data to support insights and hypotheses.
- Recommend data-driven changes to CTAs, forms, navigation, and layout.
- Run and analyze A/B or multivariate tests to improve conversions.
- Collaborate with UX/UI designers and developers to enhance page design, user flows, and conversion points.
- Create and maintain dashboards/reports to track CRO and testing performance.
- Stay up to date on CRO trends, tools, and best practices.
The Individual:
- 2+ years of experience in digital marketing, CRO, QA, or UX analysis.
- Proficiency in web tools such as Google Analytics 4, Hotjar, Microsoft Clarity, or similar (e.g., Crazy Egg, Smartlook).
- Experience working with heatmaps, session recordings, or funnel analysis.
- Knowledge of Google Tag Manager (GTM) and conversion tracking setup.
- Basic knowledge of A/B testing to improve user experience and conversions.
- Understanding of UX/UI principles and how they impact user behavior and conversion.
- Familiarity with HTML, CSS, and basic JavaScript.
- Hands-on experience using WordPress, including content updates and plugin usage.
- Strong analytical thinking, attention to detail, and a problem-solving mindset.
- Ability to communicate effectively with both technical and non-technical stakeholders.
Job Type: Full-time
Work Location: Remote
