Email Marketing Strategist

Act Second
Cataluña
Tiempo completo
hace 2 días

About Act Second

Act Second is a premier consulting and creative studio for a new generation of brand builders. Our expertise spans Creativity, Marketing, Digital, and Strategy, supporting both established clients and emerging ventures. We design performance-driven marketing ecosystems where email marketing is a central pillar, focused on retention, lifecycle, and revenue growth.

Job Description

We’re looking for a performance-focused Email Marketing Strategist with hands-on experience in Klaviyo and Yotpo. This role will support both agency clients and venture brands, driving end-to-end email and SMS strategies—from segmentation and campaign planning to lifecycle automation and performance analysis. You'll collaborate closely with creative, content, and brand teams to ensure messaging is on-brand, on-target, and converting.

Requirements

Key Responsibilities

  • Strategy & Planning: Develop email and SMS marketing strategies aligned with brand goals, lifecycle stages, and audience behaviors.
  • Flow Architecture: Build and manage automated Klaviyo flows (e.g. welcome, cart abandonment, post-purchase, re-engagement) across brands.
  • Campaign Management: Plan, schedule, and execute one-off campaigns and seasonal sends, using A/B testing and data-driven insights.
  • Segmentation & Targeting: Build dynamic and static lists using Klaviyo segmentation logic to ensure relevance and personalization.
  • Performance Analysis: Track, analyze, and report on campaign metrics (open rate, click-through, conversion, revenue attribution) and optimize accordingly.
  • Creative Collaboration: Brief content and design teams, ensure creative assets align with strategic messaging, and adapt messaging across brand tones.
  • Retention Strategy: Collaborate on full-funnel retention tactics, integrating email/SMS with broader CRM and paid efforts.
  • Innovation & Trends: Stay up-to-date on Klaviyo feature updates, deliverability best practices, and industry benchmarks.

Qualifications

  • 2+ years of experience in email marketing strategy, with a clear track record of owning performance.
  • Strong proficiency with Klaviyo—including flows, segmentation, analytics, and deliverability optimization.
  • Analytical mindset with experience in using email performance data to inform testing and iteration.
  • Understanding of ecommerce customer journeys, lifecycle marketing, and retention metrics.
  • Excellent communication skills and ability to brief or collaborate with designers, copywriters, and stakeholders.
  • Comfortable managing multiple brands or projects at once.
  • Fluent in English (mandatory).
  • Based in Barcelona or willing to relocate (on-site role).

Preferred Qualifications

  • Experience in e-commerce, DTC, or B2C brands.
  • Knowledge of SMS marketing best practices and compliance.
  • Familiarity with Figma or email design basics is a plus.
  • Experience working with performance marketing or creative agencies.

Benefits

  • Competitive salary and professional growth opportunities.
  • Exposure to both agency and venture-side brand development.
  • Creative autonomy in shaping customer retention and CRM performance.
  • Remote work.
  • Work with top-tier brands and ambitious startups in the US and Europe.
Postular
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