Marketing Head/VP

Hi!

At Shakers, we're on the lookout for a Marketing Head/VP to take our Growth team to the next level

1. Team and Role

If you have a proven track record of leading multidisciplinary marketing teams, shaping high-impact growth and brand strategies, and are ready to ascend your leadership journey, we want to hear from you.

This opportunity invites you to elevate Shakers' brand and growth trajectory, architect the next-generation way of working, and make a strategic impact. If you’re energized by a fast-moving, innovative environment, eager to collaborate with top-tier talent and drive meaningful outcomes, this is your stage

2. What you'll be doing

Your day-to-day as a Marketing VP

Strategic Growth & Market Expansion

• Series B readiness: Own the marketing narrative and performance story that will support Shakers’ Series B funding round.
• Multi-market growth: Lead the go-to-market strategy for Spain, Italy, Portugal, and the UK, ensuring each market has a differentiated yet consistent brand approach. 250-300% growth YoY.

Channel & Campaign Performance

• Channel optimization: Oversee the creation and execution of tailored strategies for paid, organic, events, PR, and partnerships to increase reach, engagement, and conversion.
• Demand generation: Ensure marketing drives a significant share of the qualified pipeline with clear attribution.

Data, Analytics & ROI

• Data-driven marketing : Implement a robust measurement framework, advanced attribution models, and clear lead scoring to enable better ROI tracking and decision-making.

Brand & Content Leadership

• Content excellence: Direct the creation of flagship audiovisual campaigns, case studies, and thought leadership pieces to position Shakers as a European reference for the future of work.

CRM, Automation & Lead Management

• CRM & Automation: Oversee nurturing flows, segmentation, and lifecycle management to improve lead quality and accelerate conversion.

Partnerships & Ecosystem Building

• Brand partnerships: Identify and secure strategic alliances with like-minded brands and communities to expand reach and credibility.

Team Leadership & Culture

• Team empowerment: Build a high-performing team by clarifying roles, fostering collaboration, and developing each member’s skills.

3. What we're looking for

You're a great fit if you...

• Are a visionary, hands-on VP of Marketing, adept in designing and executing high-impact growth and brand strategies across multiple markets.
• Have experience in scaling B2B SaaS or marketplace brands internationally.
  
• Excel at transforming data into strategic insights and measurable outcomes, demonstrating mastery across content, performance, and brand marketing.
  
• Are a strategic thinker and executional leader, capable of conceiving innovative campaigns while inspiring, aligning, and empowering multidisciplinary teams.
  
• Bring a proven track record of leading brand and growth initiatives that deliver tangible business results.
  
• Thrive in fast-paced, entrepreneurial settings and adapt swiftly to evolving challenges.
  
• Lead with empathy, accountability, and resilience—building authentic brand equity and cultivating a high-performance team culture.
  
• Have deep expertise in content, performance, and brand marketing, complemented by strong cross-functional collaboration skills and stakeholder alignment.

4. What's in it for you?

Compensation

The salary range for this position is between 75.000€ and 138.000€ OTE (on target earnings) gross annual salary.

The salary consists of:

• Between 75.000€ & 120.000€ fixed salary
• Up to 18.000€ quarterly bonus based on performance & potential (15%)

Phantom Shares Plan

Participate in Shakers’ long-term incentive program. ESOP pool allocation between €50K and €100K.

Why you'll love working at Shakers

• Be part of a rapidly growing, internationally expanding startup.
• Have an ambitious professional development plan to help you reach your full potential.
• Enjoy an unbeatable team culture—ask anyone on our team!
• Take advantage of our hybrid full flex methodology: a mix of remote and in-office work, with our office located in the heart of Madrid, Calle Zurbano.
• Perks include wellness programs, gym access, English classes, medical insurance, and more.
• Top-tier equipment: Macbook and iPhone provided.

At the office...

• Catered lunch included
• Organic fruit
• Free caffeine and theine

5. Our recruitment process

We’re not in a rush – our priority is finding the right fit, not the fastest. We’re committed to conducting this process with care and intention, ensuring each step allows both you and us to evaluate the potential for long-term success.

Our goal is to welcome you aboard at a pace that allows you to fully understand the role, the team, and the impact you’ll make, so when you join, you can truly hit the ground running.

The Road to Joining Our Team

• Round 1, Cultural Fit: Kick things off with an informal chat with our Head of People & Culture.

• Round 2, Case Study & Technical Skills: You'll meet two founders of Shakers, Adrián de Pedro, our CPO and Jaime Castillo, our CRO for a deep dive into a case study.

• Round 3, Team Alignment: Have a conversation with additional marketing team members to further explore your skillset and ensure there's a great cultural fit.

• Final check, Leadership Interview: Meet Héctor, our CEO and Nico de Luis, our COO. They are excited to connect with you, talk about Shakers’ future, and discuss your vision and expectations.

More about Shakers

At Shakers we imagine, design, and create the next-generation way of working.

Our vision is to be the leading community and platform in the world that helps companies work with freelance teams through our technology.

We are a 75-person, fast growing startup based in Madrid. It's the place for you if you're looking for a high-performance, very dynamic & technological environment surrounded by ambitious people!

Our DNA

At Shakers, we are obsessed with our values. Half of our bonuses are performance-based, and the other half come from embodying what it means to be a true Shaker!

WINNING TEAM

We all feel like part of a winning team—one that pushes boundaries, challenges the status quo, and moves the needle! We set ambitious goals and seek people who are driven to achieve them.

F1C10

We’re building an environment where fear doesn’t hold us back. Experimentation and learning from failure are part of our DNA. Fail fast, grow faster. Fail 1X, chase 10X. We value risk-takers who aren’t afraid to go big!

STAY HUMBLE

We embrace a beginner’s mindset—always evolving, always learning, and always finding new solutions. At Shakers, humility combined with ambition fuels our success, and when we blend the two, the results are extraordinary!

A huge thanks for being interested in Shakers, we'd love to see you soon.