Marketing Officer, Madrid - BSBI (m/f/d)

Your Responsibilities

Marketing Officer, Madrid - BSBI (m/f/d)

BSBI is proud to be expanding its footprint in Spain, with new campuses in Madrid and Barcelona. Our Spanish operations deliver professional master’s programmes accredited by CUALIFICAM and are backed by our membership in AEEN (Asociación Española de Escuelas de Negocios), ensuring academic excellence and recognition in the Spanish market.

BSBI Spain is part of the BSBI Global network, connecting students and staff to a truly international education ecosystem. We are owned by GUS Germany GmbH (GGG) — the umbrella organization overseeing a dynamic group of higher education institutions with more than 18,000 students across Europe and beyond.

Our Madrid campus is more than just a place to study — it’s a hub for business activity, housing both teaching spaces and dedicated offices for our growing professional team. We are building a vibrant community where education meets real-world business practice.

The Opportunity:

The Marketing Officer – Spain will be based in Madrid and report directly to the Head of Marketing – Spain.

This is an entry-level role for a creative, organised, and ambitious professional who can combine local market insight with a global outlook. Your expertise on Spain’s culture, language, and trends will help shape how we position our programmes for international audiences — including Spain Domestic, Europe, Latin America (LATAM), and Rest of the World.

You will work closely with central marketing teams in Spain, the UK, India, and Germany, who will support in delivering large-scale campaigns. You’ll still be hands-on with many tasks — particularly content creation, local events, and student engagement — but you’ll always have international colleagues and specialist teams to collaborate with.

We’re looking for someone who is:

• Passionate about education and the opportunities it creates.
• Ideally an international student or graduate, with first-hand experience of global study.
• A native Spanish speaker with fluent English.
• Creative, enthusiastic, and confident producing content and working with suppliers.
• Keen to travel for events, filming, and campaign activities.

• Use your local market knowledge to help adapt global campaigns for international audiences.
• Produce engaging Spanish-language and English-language content for social media, blogs, email campaigns, and video.
• Capture testimonials, campus life photos, and event footage; coordinate with external providers where needed.
• Build and maintain a content asset library for global use.
• Act as the on-the-ground marketing presence at open days, recruitment fairs, and campus events.

• Contribute to campaigns targeting Spain Domestic, Europe, LATAM, and Rest of World recruitment markets.
• Support the recruitment team by ensuring marketing activities drive qualified leads and align with enrolment goals.
• Track campaign performance and share feedback with central teams for optimisation.

• Work with the Head of Marketing – Spain and central teams in the UK, India, and Germany to deliver integrated marketing campaigns.
• Provide local insights and feedback to help ensure campaigns resonate internationally.
• Coordinate the production, translation, and distribution of marketing materials.

• Maintain BSBI brand guidelines in all Spanish-language and English-language materials.
• Collaborate with design, PR, SEO, and social media teams to integrate Spanish campus activities into wider campaigns.
• Partner with academics to help position programmes effectively for multiple global markets.

• Monitor analytics for social media, email, and campaign activity; prepare regular performance updates.
• Suggest creative approaches to content, events, and digital engagement based on audience feedback and trends.
• Stay informed on competitor activities and relevant market developments.

Your profile

Qualifications/Education

• Degree in Marketing, Communications, or related field (or equivalent experience).

• Native Spanish with excellent written and spoken communication skills.
• Fluent English (additional languages a plus).
• Strong copywriting and editing skills in Spanish.
• Familiarity with social media management, email marketing, and content creation.
• Comfortable with basic video/photo editing tools or working with external providers.
• Organised, adaptable, and collaborative

• Minimum 1 year in a marketing-related role (internships included).
• Experience in content creation, community management, or event participation.
• Understanding of international audiences or recruitment marketing is desirable.
• CRM and analytics platform knowledge is a plus.

Why us?

We offer:

• An international environment with a multicultural audience and a meaningful social impact
• Support in achieving your professional goals and development
• Opportunities for career growth alongside BSBI, including leadership roles
• Extensive training to equip you with the knowledge and skills needed to excel
• Work in a young, dynamic and positive culture that fosters collaboration
• Performance-based commissions to incentivize sales success
• Be at the forefront of an exciting educational opportunity, leading the way forward and growing with BSBI

About us