Important Information
Remote or Hybrid (depending on location)
Mon - Fri, 9am - 6pm
About the Role
Nivoda is seeking a hands-on B2B Product Marketing Manager to take full ownership of product marketing initiatives across all product verticals. As the company’s first dedicated product marketing hire, this role will work at the intersection of product, sales, and account management, ensuring that every product launch, campaign, and message is strategically aligned and impactful. You’ll be the driving force behind external-facing efforts that boost customer awareness, accelerate product adoption, and foster long-term retention in key markets, while partnering closely with internal teams to translate product innovations into compelling market narratives.
About Us
Nivoda’s growth trajectory has skyrocketed over the past 12 months, and we continue to expand across new regions at an unprecedented pace. Our DNA centers on understanding our customers' needs and offering them a seamless experience. With a growing team based in major cities worldwide, including London, New York, Hong Kong, and Mumbai, Nivoda is becoming the go-to marketplace for the global jewelry industry.
We are bold, innovative, and relentless in our pursuit of excellence as we transform an industry steeped in tradition.
What You'll Do
Develop and execute Go-To-Market strategies
Own GTM planning and execution for new features, products, and SKUs, ensuring alignment across product, sales, account management and operations.
Define data-driven category-level growth strategies in partnership with the Category and Product Managers.
Support regional expansion by tailoring messaging, onboarding and GTM plans for local markets.
Craft messaging, positioning & buyer experience
Define compelling, differentiated messaging and value propositions tailored to jewelry retailers and suppliers across buyer personas.
Ensure clear and consistent communication of Nivoda’s value proposition across all touchpoints and product verticals.
Develop strategies to improve buyer experience through personalized recommendations, optimized search and targeted promotions.
Drive campaigns and feature adoption
Plan and execute multi-channel product marketing campaigns (email, in-app, events, etc.) to drive adoption, activation and engagement.
Design and run campaigns to support upsell, cross-sell and user engagement initiatives.
Identify opportunities for A/B testing and personalization to optimize conversion rates and user journeys.
Enable sales & cross-functional teams
Build and maintain sales enablement materials including pitch decks, one-pagers, battlecards, and competitive comparison tools.
Develop onboarding and internal knowledge content (e.g. product FAQs, playbooks, internal docs, etc.) to ensure consistency across teams.
Facilitate product knowledge transfer across sales, success and ops teams to drive alignment and execution.
Lead customer & market research
Conduct ongoing customer research and feedback sessions to understand needs, pain points and behavior.
Perform market and competitive analysis to identify trends, threats and opportunities.
Leverage insights to inform messaging, product direction and marketing initiatives.
Measure, analyze & optimize performance
Track and analyze performance of product marketing campaigns and initiatives, including customer adoption, engagement and satisfaction.
Own category/product-level metrics reporting (e.g., buyer conversion, order volume, SKU availability, etc.) and provide actionable recommendations.
Partner with analytics teams to scope reporting needs, dashboards and A/B test setups.
Be the Voice of the Customer
Serve as the internal advocate for the customer, championing their needs in product development, marketing and strategy conversations.
Identify and activate customer advocates to build testimonials, case studies and reference programs that strengthen brand credibility.
What You'll Need
Required qualifications:
Bachelor’s degree in Marketing, Business, or a related field.
3+ years of experience in product marketing or growth marketing, preferably in a B2B or marketplace environment.
Proven track record of driving successful ABM and product marketing
Proficiency in CRM tools, data analysis and performance tracking.
Proven experience launching features or products across multiple teams
Strong positioning and messaging skills, especially for complex or technical products
Experience creating marketing and enablement content (decks, emails, case studies, onboarding content, etc.)
Confident using data to measure impact and guide decisions
Familiar with marketplace dynamics and metrics (supply/demand, conversion, etc.)
Experience working across multiple regions or with global teams
Experience managing and executing customer acquisition campaigns
Ability to work independently and prioritize multiple projects with limited oversight
Strong project management skills, including comfort working across teams on tight timelines
Preferred qualifications:
Experience working in the jewellery, luxury goods or high-value B2B trade industries
Experience using AI tools to accelerate research, targeting, personalization or content creation
Experience marketing to non-English-speaking markets or producing localized GTM materials
Competency in basic design tools (e.g. Figma, Canva) to mock up pages, assets or wireframes when needed
Competencies:
Strategic thinker with a focus on execution and results.
Creative problem solver who can balance short-term objectives with long term priorities
Self-directed and self-starting learner
Willingness to test, learn, optimise and iterate on tools, including third party demand management
What You'll Get
The opportunity to be part of a hyper growth scale up
Flexibility with remote working
Generous holiday allowance
Highly competitive base salary