At HOFF, we have embarked on an extraordinary journey over the past eight years, experiencing rapid growth in the world of sneakers. We have redefined sneakers with a perfect balance of sleek design and limitless versatility. Our refined creativity, attention to detail, and distinctive mastery of color allow us to create sneakers that seamlessly adapt to every transition in life. More than just an accessory, they are a style statement that turns every step into a purposeful moment.
If you share our passion for creativity, design, and innovation, this is the place for you.
Ready to walk with us?
The Brand Experience & Community Engagement Manager will be responsible for developing, planning, and executing a dynamic calendar of in-store events and activations, while promoting the brand through effective public relations strategies.
We’re looking for someone who combines strategic thinking with hands-on execution, has a strong understanding of creative communities, and is passionate about shaping meaningful brand experiences. This role requires creativity, strong organizational skills, and a deep passion for community building and cultural connection.
What will you do when you’re here?
- Event Planning: Design and implement a diverse range of events and activations that engage and inspire the community.
- Calendar Management: Create and maintain a comprehensive community events calendar, ensuring timely communication of upcoming activities to internal teams and the public.
- Community Outreach: Build and nurture relationships with local creators, change-makers, and organizations to foster collaboration and ensure a vibrant array of events.
- Media Relations: Establish and maintain relationships with local media, influencers, and bloggers to secure coverage of events and activations.
- Event Promotion: Collaborate with marketing and PR teams to create compelling narratives that promote events across various platforms, maximizing visibility and participation.
- Feedback and Reporting: Gather and analyze participant feedback to assess event success and make data-driven recommendations for future activations.
- Collaboration: Partner with other departments (e.g., sales, marketing) to align events with overall brand strategy and retail goals.
- Budget Management: Manage the budget for events, ensuring cost-effective planning while maximizing impact. Additionally, the role will oversee corporate communications to ensure alignment across all external and internal messaging, reinforcing HOFF’s reputation as a dynamic and growing brand.
Does this sound interesting? Here’s the profile we’re looking for: ️️
Education: Bachelor’s degree in Marketing, Communications, Event Management, Cultural Studies, or related field.
Location: Madrid / Hybrid with availability for travel in our HQ (Alicante)
Experience: 2+ years of experience in community engagement, event production, cultural programming, or public relations - preferably in fashion, lifestyle, or creative industries.
Excellent project management and organizational skills with the ability to manage multiple activations simultaneously.
Strong verbal and written communication skills, with a flair for storytelling and narrative creation.
Digital fluency: Comfortable with social media, influencer outreach, and digital tools to amplify community efforts.
Passion for culture, creativity, and connecting with communities that shape the future of fashion and lifestyle.
KPI-oriented mindset with experience in measuring event impact and optimizing based on data.
We are international! A proficency level of Spanish & English is required. Additional languages are a plus.
Desired Traits:
- Energetic, culturally curious, and people-driven.
- Strong networker with a proactive, can-do mindset.
- Creative thinker with an eye for trends, emerging talent, and cultural relevance.
- Comfortable working in a fast-paced, ever-evolving brand environment.
Why would you want to be part of HOFF?
- The HOFF Team is the face of the brand, so they receive free products each season and generous discounts.
- Got birthday plans? Take the afternoon off to treat yourself and have fun.
- Work hard. Play hard. We offer a flexible schedule so you can focus on your goals and clear your mind. Plus, we kick you out of the office on Fridays at 2:00 PM.
- We are an international brand with a vision for success. We have that "startup vibe" where anything is possible.
Our Culture:
Sky Is Not The Limit
We don’t settle for the ordinary—we dream big and push boundaries. Why Not? is our motto, driving us to reach our full potential with every growth opportunity. The best is yet to come...
Make Things Happen
Our proactive attitude and entrepreneurial mindset push us to take action and contribute from day one. We own our responsibilities, take initiative, and make things happen.
HOFF Ambassador
We share a deep sense of pride and belonging—being part of HOFF and helping build it. We celebrate every success, driven by passion and commitment to the project.
Stronger Together
Together, we are stronger. We prioritize the greater good, share knowledge, and support one another to move forward as a team. We are part of a whole, united by a common goal—we are a community.
We celebrate diversity and are committed to building teams that represent people with different backgrounds, perspectives, and skills. Employees are selected based on their qualifications, merit, and company needs.
If you liked what you just read about us, we’d love to meet you!
