About the Role
TransPerfect is seeking a Media Marketing Director to support and help shape the marketing strategy for our Media & Entertainment business, which includes services like dubbing, subtitling, VFX, accessibility, AI-driven localization, metadata enrichment, and production workflow automation.
This role is ideal for someone with a mix of strategic thinking and hands-on execution experience. You’ll be responsible for running marketing initiatives that build awareness, generate demand, and support sales growth—while working closely with cross-functional teams across sales, product, and creative.
You won’t be expected to do it all alone. This role is about balancing leadership and execution. You'll have access to team members within the media group, as well as central performance, web, design, sales support, and events internal agencies.
Key Responsibilities
Marketing Strategy & Leadership
Help define and evolve go-to-market plans for media services, including messaging, positioning, target audiences, and market differentiation
Collaborate with internal stakeholders to translate business goals into actionable marketing strategies
Manage marketing calendars, budgets, timelines, and vendor relationships
Campaigns & Content Execution
Lead the planning and rollout of integrated campaigns across email, SEO/SEM, paid media (Meta, LinkedIn, TikTok, Google Ads), and social
Delegate and, often, execute the writing and optimization of marketing content, including emails, landing pages, pitch decks, case studies, blog posts, and social copy
Work with design teams or agencies to develop campaign assets and creative deliverables
Lead Generation & Performance
Collaborate with performance marketing and sales to support lead generation, nurturing, and pipeline growth
Monitor campaign KPIs and conversion performance, and recommend optimization strategies
Stay informed on industry trends and competitor activity to inform campaign planning
Cross-Functional Collaboration
Work closely with sales, product, and client teams to align messaging and priorities
Coordinate with the broader marketing team to ensure consistency and amplify key launches, wins, and announcements
Support participation in key events, partnerships, or sponsorships relevant to the media industry
Brand & Storytelling
Ensure messaging reflects a cohesive brand voice and resonates with media professionals (e.g., studios, streamers, post houses)
Contribute to customer storytelling efforts, including testimonials, interviews, and use cases
We Offer
Ownership of marketing for one of TransPerfect’s most dynamic and creative business units
The opportunity to work across both professional services and technology solutions
A collaborative team with support from performance marketers, designers, and sales partners
The chance to shape how major media brands localize, scale, and deliver their content globally
Required Experience and Qualifications
5+ years of experience in marketing, ideally in media, entertainment, post-production, or localization
Familiarity with media workflows (dubbing, VFX, subtitling, etc.) and industry terminology
Experience running marketing campaigns across digital channels with measurable impact on leads or pipeline
Strong writing, editing, and content development skills
Comfort managing timelines, budgets, and external vendors or partners
Experience working cross-functionally with sales, product, and creative teams
Data-driven mindset with the ability to report on and optimize marketing performance
Bonus: Design or front-end experience (e.g., Canva, Adobe Creative Suite, WordPress, Webflow)
