Senior Product Marketing Manager - MBSE F/M

Requisition #: 16352

Ansys is now a part of Synopsys. Synopsys, Inc. (Nasdaq: SNPS) accelerates technology innovation from silicon to systems. Catalyzing the era of pervasive intelligence, we deliver design solutions, from electronic design automation to silicon IP, to system design and multiphysics simulation and analysis. We partner closely with our customers across a wide range of industries to maximize their R&D capability and productivity, powering innovation today that ignites the ingenuity of tomorrow. Learn more at www.synopsys.com.

Summary / Role Purpose

The role of Sr. Product Marketing Manager for Ansys ModelCenter and Ansys System Architecture Modeler is to define, drive and develop product marketing plans and sales enablement content across a multi-product portfolio in support of the go-to-market priorities for the business unit and for the Ansys Model-Based Systems Engineering strategy. The marketing strategy should reflect an understanding of key industry trends, market opportunities, Partnership strategy and go-to-market and the competition. This includes managing the development of product & solution messaging and positioning, marketing plans, sales enablement material content, supporting the field and corporate marketing organizations, as well as maintaining the external strategic co-marketing partnerships required by the business, to support the growth and revenue goals associated with the product line and specific global campaigns.

The strategy should reflect an understanding of key industry and technology trends, strategic market opportunities and sales priorities. Success will be defined by effective campaign execution that results in significant pipeline and revenue growth.

This position requires strong technical acumen as well as the ability to communicate and drive consensus among cross-functional groups to achieve joint goals across a variety of departments, including product, sales, corporate marketing, development, partnership, and field marketing

Key Duties and Responsibilities

• Delivers value-based messaging for Ansys ModelCenter and Ansys System Architecture Modeler products, in collaboration with Ansys Model-Based Systems engineering strategy, to prospective customers, existing customers and partners, in conjunction with Product, Sales and Marketing teams

• Participates in go-to-market planning, including market sizing, customer segmentation, channel partner coverage, and regional sales alignment

• Maintains Ansys' competitive leadership by understanding the competitive landscape, identifying opportunities for future growth and how Ansys ModelCenter and Ansys System Architecture Modeler differentiate us from the competition.

• Responsible for delivering all sales enablement collateral, including customer facing presentations, relevant use-cases, battle cards, customer case studies and solution guides

• Creates and develops marketing plans and lead generation campaign kits targeting the global systems engineering audience in alignment with business growth objectives and key initiatives.

• Responsible for product marketing execution of new feature and product launches as part of twice annual release cycle.

• Owns the development of all marketing collateral including web content, product feature videos, technical assets, data sheets, blogs and other solution-oriented content, by partnering with Corporate Marketing teams

• Partners with Ansys field marketing and corporate marketing to effectively promote Ansys products in alignment with product marketing strategy and corporate programs

• Coordinates with the Digital Marketing Center of Excellence to ensure lead generation programs are targeted and delivering against sales needs

• Ensures all business unit-related leads are tracked and marketing campaigns are accurately reported in order to measure success against initial goals

• Manages complex projects and executes on global, multi-product marketing campaigns

• Measures and evaluates the ROI of marketing tactics at all stages of the customer journey

Minimum Education/Certification Requirements and Experience

• BS in Marketing (preferably MBA), Mechanical or Systems Engineering, Computer Science or a related field with minimum 5 years of experience.

• Strong working knowledge of systems engineering concepts like model-based systems engineering (MBSE)

• Superior ability to translate product functionality into clear customer value and deliver clear and compelling messaging

• Broad functional expertise across several marketing competencies (Digital, Social, Web Account Based Marketing).

• Excellent organizational, leadership, decision-making, and communication skills, with the ability to work collaboratively in a geographically distributed organization.

Preferred Qualifications and Skills

• Masters or other advanced degree in Marketing or Engineering with previous experience in product marketing for software business.

• Experience in systems engineering trend areas like: MBSE, System Architecture Modelling, SysML, Digital Models and Simulation.

• Experience supporting global B2B demand generation campaigns.