Senior Manager, Salesforce Platforms (Remote)

At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. That’s why at Appfire, you choose. 

Choose to work where you thrive: Whether from home, in one of our offices, or while exploring the world, you decide where you’re most productive. From hardware and software to access to two decades of collective wisdom on working effectively in a remote-first company, we’ve got you covered.

Choose to balance your life without compromise: Plan your workday around your needs and what matters most to you. Enjoy flexible time off without the hassle of complicated approvals. From day one, we trust you to deliver quality work without sacrificing your personal life, hobbies, loved ones, and well-being.

Choose to grow on your terms: Take charge of your professional growth with access to online learning platforms, facilitated training, leadership programs, and internal hackathons. Collaborate with a global team to gain fresh perspectives. When you're ready for a new challenge, our internal mobility program is here to support your journey.

No one knows you better than you do. So join us and customize your experience. Choose how you want to work. Choose Appfire.

About the role

Appfire is looking for an experienced Senior Manager, Salesforce Platforms to lead the evolution of our multi-cloud Salesforce footprint. In this role, you will oversee the roadmaps and team members supporting Salesforce Sales Cloud (CRM), Salesforce Marketing Cloud (MCRM) and Salesforce Experience Cloud (PRM). The leader will act as the primary liaison between stakeholders from other functions to gather feedback on initiatives and deliver outcomes. You will work with Salesforce administrators, and the Salesforce development team to ensure alignment and prioritization of projects and evolve systems to meet business needs and operational efficiency. 

You will own Appfire’s overarching Salesforce vision and roadmap while working closely with cross-functional leaders to drive impactful business outcomes. The ideal candidate has deep expertise across sales, marketing and partner platforms, an understanding of business processes across functions (e.g., Channel Sales, Marketing, and Product), agile and scrum proficient, with a proven track record of managing product lifecycles and driving user adoption.

Your everyday tasks will include:

• Leadership:
• Mentor and support Salesforce developers and administrators while encouraging collaboration and alignment across platforms. Foster a collaborative environment, promote professional development, and drive performance excellence.
• Ensure certifications are up to date.
• Product Ownership:
• Define and maintain the overall strategy across platforms and individual Salesforce products. Document clear strategy, and roadmaps aligned with business goals.
• Prioritize the development backlog based on stakeholder input, business impact, and technical feasibility.
• Serve as the key decision-maker in determining feature prioritization, enhancements, and upgrades.
• Leverage skills across platforms where possible to ensure no single point of failure. 
• Manage the relationship with Salesforce as a vendor, working closely with key contacts and internal stakeholders to manage contracts, licenses, and technical requirements for existing and new products.
• Stakeholder Engagement:
• Collaborate closely with key stakeholders (e.g., Channel Sales, Marketing, Product, Finance, Data Insights, etc.) to gather, understand, and refine business requirements.
• Act as the main point of contact for Salesforce-related inquiries, providing guidance and strategic insights.
• Conduct regular stakeholder meetings and workshops to align Salesforce initiatives with business priorities.
• Conduct monthly SteerCo meetings to inform Leadership of the Salesforce roadmap, key milestones, and risks.
• Technical Leadership & Collaboration:
• Orchestrate technical alignment and control process adherence.
• Deliver projects on time. 
• Partner with Salesforce administrators, developers, and external vendors to ensure proper configuration, integration, and scalability of Appfire’s Salesforce ecosystem.
• Oversee the end-to-end development lifecycle, from concept to release, ensuring quality and alignment with business objectives.
• Ensure Salesforce best practices are adhered to for security, scalability, and performance.
• User Adoption & Training:
• Implement communication strategies, end-user support materials, and training programs developed in conjunction with Salesforce SMEs to drive user adoption.
• Actively monitor and gather user feedback, making iterative improvements to enhance the overall user experience.
• Champion Salesforce within the organization, fostering a culture of continuous improvement.
• Data Management & Reporting:
• Ensure data integrity across Salesforce by working closely with data management teams to set data entry, reporting, and analytics standards.
• Create and manage dashboards, reporting structures, and KPIs to provide actionable insights to stakeholders.
• Market & Technology Awareness:
•  Stay informed of Salesforce system updates, emerging trends, and industry best practices to continuously improve the product.
• Evaluate and recommend third-party tools, integrations, and solutions that complement the Salesforce ecosystem.

Skills and experience you'll need to succeed:

• Bachelor’s degree in business, computer science, technology, engineering, or related field.
• Proven experience leading a Salesforce development team. Experience with other platforms is also highly desirable. 
• 7+ years of experience in a Salesforce Product Owner, Product Manager, or similar role, with a proven track record of delivering complex and scalable Salesforce solutions.
• Demonstrated experience leading cross-functional and matrixed teams in a fast-paced, agile environment, working closely with Salesforce admins, developers, stakeholders, and other key business contributors. 
• Strong understanding of Salesforce capabilities and other industry platforms, integrations, data architecture, and managed packages, focusing on delivering scalable solutions.
• Proven ability to translate business needs into clear, actionable Salesforce features and enhancements, aligning technical teams with business priorities.
• Excellent communication, presentation, and stakeholder management skills to ensure consistent alignment across teams, from leadership to end users.
• Skilled in leading product roadmaps, managing backlogs, prioritizing business goals, and ensuring timely delivery of high-impact Salesforce solutions.
• Extensive experience with Agile methodologies (e.g., Scrum, Kanban), driving sprints, and ensuring seamless feature releases.
• Certifications: Possession of one or more Salesforce certifications is highly desirable, including but not limited to Salesforce Certified Administrator, Platform App Builder, Sales/Service/Marketing Cloud Consultant, or Architect certifications.

Beyond the resume skills that match our culture and this role:

• You are dedicated to elevating client and co-worker experiences, knowing that exceptional work centers on serving others.
• You adapt swiftly to new business demands, understanding that change fuels collective and individual growth.
• You excel in communication, effectively connecting in remote/hybrid environments using tools like Slack, Zoom, and G Suite and through occasional in-person events.
• You have exceptional coaching, mentoring, and people development skills.

We offer:

Financial benefits

• Every Appfire employee is eligible for company equity.
• Work from-home allowance: 50€ gross per month for 11 months a year (i.e. Excluding Holidays).

Skills development benefits

• Access to the Appfire University learning platform – a hub of knowledge, interactive resources, and engaging instructor-led courses designed to fuel your learning journey with unparalleled depth and accessibility.

PTO, health & well-being

• 25 working days of paid annual leave.
• Reduced summer hours: From July 1st until the end of August, we work 6 hours daily.
• Flexible bank holiday policy, which allows you to exchange a government-set public holiday for a more convenient time off.
• Private healthcare insurance.
• Annual sport allowance.

Volunteering

• 24 hours of paid time off to participate in Appfire Town, Appfire’s Corporate Social Responsibility (CSR) Program.

#LI-Remote

Disclaimer: The responsibilities outlined in this job posting are intended to provide a general overview of the role. Additional duties may be assigned as needed to meet the needs of the business.

About Appfire

A people-first approach to business

Since its inception, Appfire has been a remote-first company. With 850+ employees (who we call fireflies) across 28 countries, we foster an environment where everyone is respected. We invest in team members by ensuring they grow professionally and personally.

Making an impact

At Appfire, corporate social responsibility is driven by team members, family, friends, customers, and partners through Appfire Town. This program brings people together to generate a strong social impact in our local and global communities.

In 2015, Appfire joined the Pledge 1% network of organizations committed to philanthropy. Appfire has since grown our Pledge 1% program to include all four pledge types — product, profit, equity, and employee time. We were among the first to do this, and we’re proud that Pledge 1% is part of our evolution.

Our business

Appfire mission to equip and connect every team so they can plan and deliver their best work. We are committed to building a durable, multi-generational business, and to evolving, innovating, and scaling in a way that ensures stability and opportunity for years to come

What’s our secret sauce?

1. We follow teams. We do our research and build software that solves real-life collaboration challenges while being easy to implement and a joy to use. We’re proud to support over 20,000 customers and growing, including 55% of the Fortune 500. From the entertainment delivered by Netflix to the devices crafted by Samsung, and Dell Technologies and the financial transactions handled by Visa, Edward Jones, and US Bank, Appfire’s technology is indispensable. Our products also play a pivotal role in streamlining operations and fostering innovation at companies like Tesla and significant institutions such as NASA, Boeing, and many more. 
2. We enhance. Our software is designed to give developers, knowledge workers, and teams the ability to extend and get greater value from the platforms they’ve invested in and enjoy. So far, our solutions extend and enhance the capabilities offered by Atlassian, Microsoft, monday.com, and Salesforce. 
3. We build bridges and invest in our partners. Appfire's success is underscored by its channel program as its primary path to market. Today, Appfire has a dedicated Channel team supporting 800+ channel partners.
4. We make security and privacy a priority, but we also keep it simple for our customers. We’ve achieved International Organization for Standardization (ISO) 27001 and ISO 27017 and System and Organization Controls (SOC) SOC 2, Type I and SOC 2, Type II certifications. Our award-winning Appfire Trust Center, offers our customers, partners, and prospects the latest security, privacy, and compliance information, including pre-completed questionnaires (CAIQ, SIG, and VSA) with an accelerated NDA process and just one EULA to cover it all.

Market recognition

Appfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the Deloitte Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc. 5000. Learn more about our accomplishments, which would not be possible without our team members, partners, and customers: https://appfire.com/awards.

Equal Employer Opportunity (EEO)  

Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination.